Own the Museum of Science's visual identity and brand direction across all channels, lead creative standards, and drive audience-informed campaigns with a team that leverages AI to accelerate ideation and production.

Define audience strategies and creative frameworks to improve engagement and conversion.
Lead collaborations across Marketing, Digital, Membership, and Communications.

Job Description

Responsibilities

Work with the VP of Marketing/Brand and cross department stakeholders.
Define, protect, and continuously evolve the Museum of Science's visual identity, tone of voice, and creative standards across all marketing and consumer-facing channels.
Develop and steward brand guidelines that scale, empower internal teams, agencies, and partners to show up with consistency and creative ambition.
Lead the brand expression for the Public Science Common and future institutional launches, from campaign identity to digital presence to marketing environments including signage, retail, and promotional materials.
Stay ahead of visual culture, platform trends, and the evolving creative landscape to ensure the MOS brand feels current, distinctive, and resonant.
Set and uphold the creative standard across all marketing output: website design, digital and social advertising, paid and organic content, out-of-home, email, print, merchandise, retail product design, and event marketing materials.
Act as the primary creative voice in all agency and vendor relationships, writing tight briefs, reviewing work with authority, and elevating creative partners to their best.
Bring a sharp, audience-informed creative point of view to every project, from a single asset to a full brand campaign.
Leverage AI-powered creative tools to accelerate ideation, production, and testing — building a team culture where AI augments creative output rather than replacing creative thinking.
Own the creative direction of the Museum of Science website, ensuring it reflects the brand, serves the audience, and performs.

Requirements

10+ years of creative leadership experience, with a portfolio demonstrating exceptional brand building across multiple marketing channels, digital, social, advertising, and brand identity.
An agency background or equivalent experience that has sharpened creative standards, briefing skills, and the ability to lead and evaluate creative teams and partners.
Deep fluency in digital and social platforms, understanding what great brand creative looks like on each channel and why it works.
A sharp cultural antenna, able to track shifts in visual culture, platform behavior, and audience sentiment, and translate those observations into creative strategy.
Hands-on experience with AI creative tools (Midjourney, Adobe Firefly, ChatGPT, or equivalent) and a clear point of view on how AI fits into a modern creative workflow.
Proven experience building and managing creative teams, leading agency relationships, and driving high-quality output on real deadlines.
A data-informed creative mindset, using analytics and audience insight to make better decisions, not just to validate instincts after the fact.
Strong communication skills, able to present a brand vision to a board, co-create a concept with a junior designer, and write a brief that gets great work back.
Experience with major brand launches, venue openings, product lines, or institutional campaign moments is a strong plus.
An authentic curiosity about science, learning, or public engagement, you don't have to be a scientist, but you must care about why this work matters.

Preferred

A background in science, STEM communications, science media, or a related field is a plus experience translating complex or technical subjects for broad audiences is something we value highly.

Museum of Science

One of the world's largest science centers and New England’s most attended cultural institution, the Museum of Science, Boston introduces 1.5 million visitors a year to science, technology, engineering, and math (STEM) via dynamic programs and hundreds of interactive exhibits. The Museum of Science carries out its mission as a leader in transforming the nation’s relationship with science and technology through world-class exhibits, industry-leading curriculum, and innovative programming. As science and technology shapes our lives, it means we: • Promote active citizenship • Inspire lifelong appreciation of the importance of science • Make STEM accessible to young people of all backgrounds and abilities These principles manifest every day in all we do within the Museum walls as well as around the world, as a steward of our community, as informal and formal educators, and as advocates for scientific advancement. Since its founding in 1830, the Museum of Science has been at the cutting edge of scientific study and education. Today it has become an iconic symbol of the city’s long cultural and technological history – and future. Within its 3⁄4 mile long building, the Museum of Science includes: • 10,000 square foot Hall of Human Life, allowing visitors to explore how they engage with their own bodies • Thomson Theater of Electricity, home to the world’s largest Van de Graaf generator which makes indoor lightning • Charles Hayden Planetarium, the most technologically advanced theater in New England • Mugar Omni Theater, New England’s only dome IMAX screen • Award-winning pre-K – 8 engineering curriculum, EiE, reaching 1.3 million students each yearAs a leader in the world’s museum community, we use our role as educator and communicator to bring diverse communities together to learn, share, and consider our collective role in the future of our planet.

Boston, Massachusetts, USA

605 employees (101 in marketing)

www.mos.org

Traffic Signals

Monthly Visitors

280.1K

Monthly Google Ads Budget

$32.4K

Traffic Source Mix

51.9%

Direct

38.5%

Referral

Social

1.8%

Paid

0.6%

Headcount Trend

Current headcount: ~608

Marketing Team

Marketing Team Size

53 (9% of company)

Marketing Roles Posted (Last 30 Days)

Funding

Total Funding

$1.2M

Last Raise

$150K

Grant, 4 years ago

Funding History

Jan 2022
Grant • $150K
Sep 2012
Grant • $1M

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