2 weeks ago
Director, Organized Customer Marketing
Exact Sciences
Madison, WI (On-site)Full time$213K/yr – $363K/yr
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Director, Organized Customer Marketing
Madison, WI (On-site)
$213K/yr – $363K/yrDirector/ExecutiveFull time
Posted 2 weeks ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own the portfolio marketing strategy targeting C- and D-suite leaders in health systems, build and lead a cross-functional team, and drive digital and personal promotion initiatives, vendor partnerships, and performance metrics across the portfolio.
- Own portfolio marketing strategy and leadership across cross-functional teams
- Oversee development and execution of digital and personal promotion assets
- Track performance metrics and manage external agency partnerships and budgets
Job Description
Responsibilities
- Work with leadership and the broader marketing team to develop the strategy for the portfolio marketing to leaders in C- and D-suite levels at targeted health system accounts.
- Work with leadership to identify and build marketing strategy around emerging organized customers, and lead a team of downstream marketers focused on emerging opportunities for the portfolio.
- Lead a team of marketers to oversee the development and execution of personal promotion tactics/resources/assets.
- Lead the development of digital marketing and communications strategies to support the portfolio business.
- Lead tactical planning for portfolio promotion to health systems leaders, ensuring the commercial strategies, product positioning, and messaging are effectively integrated into the digital and personal promotional tactics and assets.
- Develop, track, analyze, and communicate performance metrics to determine the efficacy of health system initiatives.
- Vet new vendor capabilities to ensure their ability to deliver the marketing needs within the ecosystem.
- Provide day-to-day oversight of various external agency partners and manage the budget.
- Lead material review committee meetings for approval of promotional assets.
- Ability to manage and prioritize strategies, initiatives, and workload proactively in a fast-paced, entrepreneurial environment.
Requirements
- Bachelor’s Degree business administration or field as outlined in the essential duties.
- 12+ years of Marketing experience.
- 5+ years of direct leadership experience, including hiring, coaching and developing talent.
- Excellent written and verbal communication skills and significant cross-functional collaboration experience.
- Ability to develop a strategy through expert understanding of market and industry.
- Demonstrated ability to perform the essential duties of the position with or without accommodation.
- Authorization to work in the United States without sponsorship.
Preferred
- Master’s Degree business administration or field as outlined in the essential duties.
- Experience with Veeva CRM platform.
- Experience with a Digital Experience System (Sitecore or Adobe Experience Manager preferred).
- Diagnostic/device/pharmaceutical marketing, sales, and/or healthcare marketing experience.
- Demonstrated ability to present to and influence senior leadership (VP level).
Benefits
- Exact Sciences is proud to offer an employee experience that includes paid time off (including days for vacation, holidays, volunteering, and personal time), paid leave for parents and caregivers, a retirement savings plan, wellness support, and health benefits including medical, prescription drug, dental, and vision coverage.
Exact Sciences
3.5 Glassdoor
At Exact Sciences, our purpose is to help eradicate cancer by preventing it, detecting it earlier, and guiding personalized treatment. We're hiring! Our organization offers something for everyone, at all stages of careers and from all backgrounds. Let's take on cancer, together.Content reflects information available and is accurate at the time of publication.
Founded in 1995
Madison, Wisconsin, USA
6.2K employees (231 in marketing)
55% recommend to a friend
66% CEO approval
Traffic Signals
Monthly Visitors
732K
Monthly Google Ads Budget
$56.5K
Traffic Source Mix
Search
20.7%
Direct
69.9%
Referral
8%
Social
0.6%
Paid
0.7%
Headcount Trend
Current headcount: ~6.2K
Marketing Team
Marketing Team Size
200 (3% of company)
Median Career Experience
16 years
Median Tenure
3.7 years
Marketing Roles Posted (Last 30 Days)
1
People
HR / Recruitment
Marketing Leadership
Akhil Deshpande
Vice President - Health Systems and Portfolio Marketing
At the company for 1 year 7 months
Darrell Wakefield
Vice President of Precision Oncology Marketing
At the company for 2 years
Jeremy Truxal
Vice President, Marketing
At the company for 8 years 4 months
Sara Heydt
Head of Media & Brand Marketing, Cancerguard
At the company for 7 months
Funding
Total Funding
$2.8B
Last Raise
$620.7M
Post IPO Debt, 2 years ago
Funding History
- Apr 2024Post IPO Debt • $620.7M
- Feb 2023Post IPO Debt • $500M
- Feb 2020Post IPO Debt • $850M