2 weeks ago
Brand Content Strategist
Gesa Credit Union
Spokane, WA (Unknown)Full time$29/hr – $60/hr
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Brand Content Strategist
Spokane, WA (Unknown)
$29/hr – $60/hrSenior Level5+ years expFull time
Posted 2 weeks ago
Job Summary
You will own Gesa’s brand voice and lead content strategy and governance across campaigns, product communications, and member storytelling.
- Own brand voice and editorial standards
- Lead content strategy for campaigns, product launches, and member communications
- Oversee content governance, calendars, and continuous improvement
Job Description
Responsibilities
- Serve as Gesa’s lead copywriter, creating and editing high-quality content across brand campaigns, web pages, emails, advertising, direct mail, product marketing, social media, branch materials, video and audio scripts, member communications, and community storytelling
- Lead content strategy, editorial planning, and copy development for major brand campaigns, community initiatives, member education, product marketing efforts, newsletters, community partnerships, giveback programs, and brand storytelling
- Coordinate input from subject matter experts and internal partners to translate complex information, including financial products and member benefits, into clear, useful, and meaningful member communications
- Serve as the internal authority on Gesa’s brand voice, ensuring content reflects its responsible, generous, human, optimistic, and playful personality while providing clear direction, thoughtful editing, and practical feedback across channels
- Lead the responsible adoption of AI and emerging content tools within Marketing by identifying useful applications, establishing practical workflows and standards, and helping teams improve ideation, research, content development, quality, and efficiency while maintaining Gesa’s brand standards, accuracy, and human judgment
- Develop and execute content strategies that strengthen member engagement, reinforce Gesa’s brand, and create a unified, recognizable story across digital, print, branch, and community channels
- Develop, maintain, and govern the tools and standards that guide Gesa content, including messaging frameworks, voice and tone guidance, editorial standards, product copy foundations, templates, approved language, content ownership expectations, AI supported content tools and resources, and examples of strong Gesa communications
- Own Gesa’s content governance practices, including content intake, briefing, review, approval, publishing, ownership, version control, review timing, lifecycle management, and clear decision rights
- Establish and maintain a content planning rhythm and editorial calendar that connects brand, campaign, product, web, community, social, email, and newsroom priorities
- Partner with the appropriate teams to improve website content, navigation language, search visibility, answer engine optimization, accessibility, calls to action, and ongoing content maintenance
Requirements
- Bachelor’s degree in Marketing, Communications, Journalism, English, or a related field required
- Minimum five (5) years of experience in copywriting, content strategy, editorial strategy, marketing communications, brand marketing, or related work, including experience developing and executing content strategies that support brand, audience, and organizational priorities, required
- Demonstrated portfolio of strong copywriting across brands, campaign, digital, product, and member communications required
- Our Team Member Value Proposition:
Preferred
- Proficiency with content management systems, project management tools, and common digital marketing platforms preferred
- Experience building or improving content processes, editorial calendars, writing standards, content governance, or content lifecycle practices preferred
- Experience using search engine optimization, answer engine optimization, web analytics, or content performance data to improve content preferred
- Experience using AI enabled writing, research, content, or workflow tools in a professional setting preferred
- Financial services, credit union, or other regulated industry experience preferred
Benefits
- Competitive Pay
- Medical, Dental, Vision, and Life Insurance
- 20 days/year of Paid Time Off – Plus 10 Paid Holidays!
- 401(k) Match
- Incentive Program
- Tuition Assistance and Student Loan Repayment
- Commuter Benefits
- Paid Time Off to Volunteer in the Community
- Product discounts
- Engaging Work Environment
Gesa Credit Union
3.2 Glassdoor
It all started in a shoebox. Starting in 1953, Gesa Credit Union has grown from a part-time office to the second largest credit union in Washington state. Serving over 260,000 members around the world, Gesa has a rich history of providing financial services to Washington state.Since 1996, when Gesa became a community-chartered credit union and opened its membership range to everyone in Washington, the credit union experienced explosive growth. From inception, consumers embraced the value of banking with a not-for-profit cooperative. Gesa has grown to twenty-seven locations throughout the state but will always maintain a strong commitment to its roots. People in our communities have made Gesa what it is today, and we don’t take that loyalty for granted.
Founded in 1953
Richland, Washington, USA
758 employees (28 in marketing)
57% recommend to a friend
85% CEO approval
Salaries
Posted range
$29/hr – $60/hr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
21 (3% of company)
Median Tenure
2.8 years
Marketing Roles Posted (Last 30 Days)
1
Traffic Signals
Monthly Visitors
533.4K
Monthly Google Ads Budget
$452.3K
Traffic Source Mix
Search
23.7%
Direct
72.7%
Referral
3%
Social
0.2%
Paid
0.4%
Headcount Trend
Current headcount: ~758