Responsibilities

• Manage and continuously improve bp's consumer payments, loyalty, and co-branded credit card program to deliver against commercial, customer, and strategic objectives.
• Develop and implement acquisition, engagement, retention, and customer value strategies that drive portfolio growth, program performance, and customer loyalty.
• Lead the planning and execution of integrated marketing and communication programs across digital, CRM, paid media, retail, field, and customer engagement channels.
• Manage strategic relationships with financial institutions, payment networks, loyalty providers, technology vendors, agencies, and other third-party partners.
• Lead cross-functional initiatives involving marketing, technology, operations, finance, legal, sales, and external partners to deliver product enhancements, customer experience improvements, and business objectives.
• Support the development, evaluation, and launch of new payment products, loyalty capabilities, partnership opportunities, and customer value propositions.
• Analyze portfolio performance, consumer behavior, market trends, and competitive activity to identify opportunities for growth, optimization, and innovation.
• Develop cases, recommendations, forecasts, and performance reporting to support decision-making and drive commercial value.
• Manage complex projects and product initiatives from concept through implementation, balancing interested party requirements, timelines, budgets, risks, and business priorities.
• Collaborate with technology and digital teams to support platform enhancements, system integrations, process improvements, and customer experience initiatives.

Requirements

• Skills: Agility core practices, Brand management, Business acumen, Business analysis, Channel marketing activation, Consumer insights and segmentation, Contract negotiation, Creative and content development, CRM and lifecycle marketing, Customer value proposition development, Data analysis and visualization (Excel, Power BI), Digital fluency, Financial competence and budget management, Internal alignment, Legal and compliance navigation, Listening, Loyalty marketing, Managing strategic partnerships, Market understanding, Marketing performance monitoring, Negotiating value, Offer and product knowledge, Paid media management, Partner relationship management, Payments and fintech knowledge, POP and on-premise execution, Pricing management, Product management, Project management, Partner management, Storytelling with data
• Travel Requirement: Up to 15% travel should be expected with this role

Benefits

• At bp, we support our people to learn and grow in a diverse and ambitious environment. We believe that our team is strengthened by diversity. We are committed to fostering an inclusive environment in which everyone is respected and treated fairly.
• There are many aspects of our employees’ lives that are meaningful, so we offer benefits ( https://exploreyourbenefits.com/landing.html) to enable your work to fit with your life. These benefits can include flexible working options, a generous paid parental leave policy, and excellent retirement benefits, among others!
• This position is eligible for US Benefits Select. This position offers paid vacation depending on your years of relevant industry experience and will range from 120 – 240 hours of vacation per year for full time employees (60 - 240 hours of vacation per year for part time employees). You will also be eligible for 9 paid holidays per year and 2 personal choice holidays. You may learn more about how we calculate paid vacation and view our generous vacation and holiday schedules at Select SPD Bp has a parental leave policy as well, which offers up to 8 weeks’ paid leave for the birth or adoption of a child. Learn more by visiting Select SPD.
• We offer a reward package to enable your work to fit with your life. These offerings include a discretionary annual bonus program, long-term incentive program, and generous retirement benefits that include a 401k matching program. These benefits include a pension for eligible employee. You may learn more about our generous benefits at Select SPD.
• As part of bp’s wellbeing package, bp offers access to health, vision, and dental insurance, as well as life and Short-Term Disability and Long-Term Disability. You may learn more about our generous benefits at Select SPD.