4 months ago
Social Media Specialist
Corning Incorporated
Corning, NY (On-site)Full time$70K/yr – $97K/yr
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Social Media Specialist
Corning, NY (On-site)
$70K/yr – $97K/yrMid Level3+ years expFull time
Posted 4 months ago
Job Summary
Drive Corning’s social media strategy and content across regions, aligning with leadership and global priorities.
- Must-have: 3–5 years in social media, storytelling, and global community-building.
- Standout: Experience with AI-powered tools and platforms like Sprinklr or Sprout Social.
Job Description
Responsibilities
- Help develop and launch content on Corning’s corporate channels to help support Corning’s business priorities across industries and regions around the world.
- Maintain and develop KPIs and reporting processes to track channel and post performances and spotlight actionable insights
- Work with external agency partners to develop creative material to support external marketing campaigns.
- Work closely with regional teams to develop content for global representation across channels
- Identify opportunities to promote and encourage social media employee advocacy across Corning’s business
- Align with PR, communications and marketing teams on priorities and support overarching SEO, AIO, and metrics goals
- Work with colleagues across the organization to create and promote stories of Corning’s impact on its communities around the world.
- Foster and develop community management across Corning’s social media channels to engage our audiences, encourage positive interactions, and moderate comments
- Partner with Corning leadership to shape and execute their social media strategy, including developing leadership-focused content and supporting employee advocacy efforts.
- Support crisis monitoring and strategy as well as proactive social listening to help inform content and strategy
Requirements
- Bachelor’s degree in communications, marketing, journalism, public relations, or a related field
- A minimum of 3-5 years of relevant experience
- Outstanding organizational and planning abilities
- Extremely strong written and oral communications skills
- Knowledge across the social media platforms including experience working on social media campaigns
- Excellent written and verbal communication skills including attention to detail and strong editing skills
- Experience with storytelling, influencer marketing, and building a global community through social media
- Familiarity with social media publishing platforms like Sprinklr, Sprout Social, Hootsuite, etc.
- An understanding of the trends on major social media channels as well as knowledge about smaller, niche, and developing channels
- Design capabilities including basic graphic design (Photoshop, Canva, etc.), photography, and video production.
Preferred
- Strong leadership and a willingness to collaborate with colleagues
- Adaptability to adjust priorities and shift focus in a fast-paced environment with changing requirements
- Ability to work flexible schedules to accommodate different global time zones
- Exceptional interpersonal and communication skills, with the ability to build trust, motivate teams, and inspire cross‑functional partners through clear, empathetic, and engaging collaboration.
Benefits
- Company-wide bonuses and long-term incentives align with key business results and ensure you are rewarded when the company performs well. When Corning wins, we all win.
- As part of our commitment to your financial well-being, we provide a 100% company-paid pension benefit with fixed contributions that grow throughout your career. Combined with matching contributions to your 401(k) savings plan, Corning’s total contributions to your retirement accounts can reach between 7% and 12% of your pay, depending on your age and years of service.
- Our health and well-being benefits include medical, dental, vision, paid parental leave, family building support, fitness, company-paid life insurance, disability, disease management programs, paid time off, and an Employee Assistance Program (EAP) to support you and your family.
- Getting paid for our work is important, but feeling appreciated and recognized for those contributions motivates us much more. That’s why Corning offers a recognition program to celebrate successes and reward colleagues who make exceptional contributions.
Corning Incorporated
3.8 Glassdoor
Corning is one of the world's leading innovators in materials science, with a 170+ year track record of life-changing inventions. Corning applies its unparalleled expertise in glass science, ceramics science, and optical physics along with its deep manufacturing and engineering capabilities to develop category-defining products that transform industries and enhance people's lives. Corning succeeds through sustained investment in RD&E, a unique combination of material and process innovation, and deep, trust-based relationships with customers who are global leaders in their industries. Corning's capabilities are versatile and synergistic, which allows the company to evolve to meet changing market needs, while also helping our customers capture new opportunities in dynamic industries. Today, Corning's markets include optical communications, mobile consumer electronics, display technology, automotive, and life sciences vessels. Corning's industry-leading products include damage-resistant cover glass for mobile devices; precision glass for advanced displays; optical fiber, wireless technologies, and connectivity solutions for state-of-the-art communications networks; trusted products to accelerate drug discovery and delivery; and clean-air technologies for cars and trucks.Terms of Use: http://ow.ly/ObPiI
Corning, New York, USA
21K employees (747 in marketing)
72% recommend to a friend
75% CEO approval
Salaries
Posted range
$70K/yr – $97K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
567 (3% of company)
Funding
Total Funding
$654M
Last Raise
$204M
Grant, 6 years ago
Funding History
- Jun 2020Grant • $204M
- Sep 2019Post IPO Equity • $250M
- May 2017Post IPO Equity • $200M
Traffic Signals
Monthly Visitors
643.8K
Monthly Google Ads Budget
$82.6K
Traffic Source Mix
Search
55.5%
Direct
34.5%
Referral
7.2%
Social
1.8%
Paid
0.9%
Headcount Trend
Current headcount: ~21K