3 months ago
CRO Specialist
MVF
Austin, TX (Hybrid)Full time
Marketing jobs
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CRO Specialist
Austin, TX (Hybrid)
Salary Not AvailableSenior LevelFull time
Posted 3 months ago
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Job Summary
Drive CRO testing and landing-page optimization at MVF, owning high-revenue landing pages and coordinating across marketing, sales, and product.
- Own landing pages that generate $100,000s of monthly revenue.
- Strong hypothesis generation and testing cycle with GA4 as a bonus.
- Collaborate cross-functionally and apply AI/LLMs in experimentation design.
Job Description
Responsibilities
- Take ownership of a number of landing pages that generate $100,000s of monthly revenue.
- Maintain a pipeline of test ideas, and prioritise accordingly using the MVF prioritisation scoring system, supported by quantitative and qualitative data.
- Create data-driven hypotheses for each test that you set live, explaining what problems are being addressed and why the solution should work.
- Follow the CRO methodology, which includes: Insights, Ideas, Prioritisation, Creative, Experiments, Conclusions.
- Diagnose and analyse key conversion blockers across our websites using data from multiple sources, including Google Analytics, Hotjar, Optimizely and others.
- Document results and share learnings with the CRO team and the wider business.
- Work closely with the marketing operations and sales teams to ensure our user journeys are up to date and build landing pages for new campaign launches.
- Consult with stakeholders from sales, marketing, UX, tech, strategy and contact centre to solve business problems involving our user journeys.
- Collaborate with Tech and Product to deliver and implement more complex test ideas
- Utilise LLMs and AI within experimentation design
MVF
3.7 Glassdoor
MVF powers growth for our clients by connecting them to potential customers.The digital marketing landscape is complex and constantly evolving. Businesses need experts who are tracking that evolution and finding new ways to innovate and win. This is where MVF comes in. We match readers, buyers, & business leaders with the brands & companies that make the products and services they need.We do this by building relationships with potential customers at each stage of the marketing funnel by offering insights, information, and tools to help them learn more about the things they’re interested in. We build profiles on our audiences, guide them through purchase decisions, and ultimately connect them to the right products/services when they are ready to buy. Our clients trust us as experts in lead generation, which frees up their time to do what they do best.Sunday Times Tech Track 2014 & 2017, Winner 2013Queen's Award for Enterprise 2017Sunday Times International Track 200 Inc 5000 EuropeDeloitte Fast 500National Business Awards Entrepreneur of The Year 2015
Founded in 2009
London, England, GBR
665 employees (137 in marketing)
72% recommend to a friend
86% CEO approval
Traffic Signals
Monthly Visitors
26.6K
Traffic Source Mix
Search
34%
Direct
49.3%
Referral
7.8%
Social
6.3%
Paid
2.3%
Headcount Trend
Current headcount: ~665
Marketing Team
Marketing Team Size
116 (17% of company)
Marketing Roles Posted (Last 30 Days)
1
Funding
Last Raise
Private Equity, 11 years ago