3 days ago
Marketing Manager, Exchange Traded Funds
Ameriprise Financial Services, LLC
Boston, MA (Hybrid)Full time$94K/yr – $129K/yr
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Marketing Manager, Exchange Traded Funds
Boston, MA (Hybrid)
$94K/yr – $129K/yrMid Level3+ years expFull time
Posted 3 days ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own the end-to-end ETF product marketing lifecycle, crafting messaging, assets, and programs that drive awareness through purchase while coordinating across investments, product, marketing and compliance.
- Collaborate with cross-functional teams to align messaging and collateral
- Track and optimize campaign performance to improve outcomes
Job Description
Responsibilities
- Create compelling marketing messaging supporting our ETF lineup that resonates with financial advisors and other target audiences. Apply messaging to marketing collateral that supports the lifecycle from awareness through consideration and purchase.
- Maintain a suite of marketing materials that support the lifecycle. Ensure collateral is updated on a regular cadence. This will involve working with stakeholders across investments, product, marketing and compliance.
- Establish connectivity across stakeholder teams to ensure marketing materials are effective. Establish metrics, measure results and use the results to make recommendations to enhance product specific marketing initiatives/programs.
- Design, develop and execute implementation plan for complex product marketing programs/initiatives that support our ETF capabilities. Partner with internal or external partners to ensure execution of projects is on-time, and within budget.
- Build and maintain effective relationships across the organization to ensure alignment and connectivity of messaging. These teams will include Paid Media, Thought Leadership, and Digital along with external resources.
Requirements
- 3-5 years of financial services marketing experience, including experience marketing ETFs to financial advisors
- Bachelor’s Degree in Marketing, Communications or equivalent in a related field
- Strong project management skills with demonstrated ability to manage multiple priorities and deadlines
- Ability to take ambiguous or conceptual ideas and turn them into tactical campaigns
- Excellent written and verbal communication skills.
- Proven ability to work with cross-functional teams.
- Ability to translate complex concepts into easy-to-understand language
- Ability to manage multiple projects simultaneously
- Strong Microsoft PowerPoint skills; familiarity with Microsoft Excel
- Applicants must have a valid work authorization that does not now, or in the future, require visa sponsorship for employment in the United States (e.g., H-1B, F-1 CPT, F-1 OPT, TN).
Preferred
- Experience with content and project management systems (e.g. Bloomreach, Seismic, Workfront etc.)
Benefits
- The estimated base salary for this role is $94,000- $129,000 / year. We have a pay-for-performance compensation philosophy. Your initial total compensation may vary based on job-related knowledge, skills, experience, and geographical work location. In addition, most of our roles are eligible for variable pay in the form of bonus, commissions, and/or long-term incentives depending on the role. We also have a competitive and comprehensive benefits program that supports all aspects of your health and well-being, including but not limited to vacation time, sick time, 401(k), and health, dental and life insurances.
Ameriprise Financial Services, LLC
3.8 Glassdoor
At Ameriprise Financial, we have been helping people feel more confident about their financial future for 130 years. With extensive investment advice, asset management and insurance capabilities and a nationwide network of approximately 10,000 financial advisors*, we have the strength and expertise to serve the full range of individual and institutional investors' financial needs. Ameriprise has corporate locations throughout the U.S. and across the globe, and advisor offices in all 50 states. Certain hyperlinks within Ameriprise Financial web sites or social media content may hyperlink to third-party content which we believe to be reliable however, we cannot guarantee its accuracy or completeness. For this reason, we do not endorse any linked third-party content, advertising, advice, opinions, recommendations, or other information; it's merely intended to be provided as a general source of information and is not a solicitation to buy or sell any securities, accounts, or strategies. In addition, any linked third-party content should not be used as the sole basis for any investment decisions, nor should it be construed as a recommendation or advice designed to meet the particular needs of an individual investor. Please seek the advice of a financial advisor regarding your particular financial situation. Investment products are not insured by the FDIC, NCUA or any federal agency, are not deposits or obligations of, or guaranteed by any financial institution, and involve investment risks including possible loss of principal and fluctuation in value.Investment advisory products and services are made available through Ameriprise Financial Services, LLC, a registered investment adviser. Securities offered by Ameriprise Financial Services, LLC. Member FINRA and SIPC.For additional important disclosures on engagement rules, linking to third party content or other risks, please visit: www.ameriprise.com/social *Ameriprise Financial Q1 2024 Earnings Release.
Minneapolis, Minnesota, USA
18K employees (382 in marketing)
71% recommend to a friend
86% CEO approval
Traffic Signals
Monthly Visitors
2.8M
Monthly Google Ads Budget
$11.7K
Traffic Source Mix
Search
19.3%
Direct
76.2%
Referral
3.9%
Social
0.2%
Paid
0.3%
Headcount Trend
Current headcount: ~17.6K
Marketing Team
Marketing Team Size
310 (2% of company)
Median Career Experience
20 years
Median Tenure
6.8 years
Marketing Roles Posted (Last 30 Days)
3
People
Funding
Total Funding
$750M
Last Raise
$750M
Post IPO Debt, 3 years ago
Funding History
- Mar 2023Post IPO Debt • $750M