Responsibilities

• Define and execute a comprehensive full-funnel growth strategy covering acquisition, activation, retention, and monetization
• Drive accelerated growth across Earth Brands’ DTC and B2B distribution channels
• Develop scalable customer acquisition strategies that generate sustainable revenue growth
• Own and optimize customer acquisition across paid channels including Meta, Google Ads, TikTok Ads, Amazon Advertising
• Improve key performance metrics including ROAS, CAC, customer acquisition efficiency, and revenue growth
• Identify and scale new customer acquisition opportunities through partnerships and strategic collaborations
• Build and optimize lifecycle marketing programs across email and SMS
• Develop referral programs, ambassador programs, customer segmentation strategies, and retention initiatives
• Create upsell, cross-sell, and customer loyalty programs that maximize lifetime value (LTV)
• Establish growth reporting frameworks, dashboards, and KPI tracking systems
• Monitor and optimize CAC, LTV, Payback Period, Retention Metrics, Revenue Growth
• Lead testing and experimentation efforts through A/B testing and data-driven decision making
• Partner with Product, Brand, Operations, and Technology teams to ensure growth initiatives scale effectively
• Collaborate with Design and Engineering teams to optimize Landing Pages, Conversion Funnels, Checkout Experiences, Event and Venue Integrations
• Ensure growth initiatives align with operational capabilities and supply chain requirements
• Build, mentor, and manage a high-performing growth team
• Establish ambitious goals and performance metrics
• Foster a culture of innovation, accountability, experimentation, and continuous improvement

Requirements

• Proven success leading growth initiatives for a consumer, DTC, or e-commerce brand generating at least $5M+ in annual revenue
• Demonstrated experience scaling brands from approximately $5M to $50M+ in annual revenue
• Extensive hands-on experience managing paid media channels including: Meta, Google, TikTok, Amazon
• Strong expertise in lifecycle marketing platforms such as: Klaviyo, GA4
• Similar marketing automation and analytics tools
• Deep understanding of performance marketing, attribution, customer acquisition, retention, and growth analytics
• Experience building dashboards, reporting frameworks, and experimentation programs
• Exceptional analytical, leadership, communication, and problem-solving skills

Preferred

• Based in or willing to work on-site in New York City
• Experience working with sustainable, mission-driven, consumer-focused brands
• Prior leadership experience managing high-performing growth teams
• Strong understanding of both brand-building and performance-driven marketing strategies

Benefits

• 0.5% - 1% Equity Participation
• Opportunity for compensation growth as the company scales
• Significant leadership influence and visibility
• Direct impact on a sustainability-focused mission
• Career advancement opportunities tied to company growth