5 hrs ago
Senior Manager - Marketing Strategy & Transformation
Idean UK
Atlanta, GA (On-site)Full time$136K/yr – $266K/yr
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Senior Manager - Marketing Strategy & Transformation
Atlanta, GA (On-site)
$136K/yr – $266K/yrSenior Level8+ years expFull time
Posted 5 hrs ago
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Job Summary
Own the design and delivery of marketing transformation workstreams, lead operating model design, and guide data‑driven marketing strategies, while managing senior client relationships and developing the team.
- Own and deliver engagements across strategy, data, and technology
- Lead teams to implement marketing operating models and AI-enabled use cases
Job Description
Responsibilities
- Leading the design and delivery of marketing transformation engagements, with accountability for specific workstreams or standalone projects
- Designing and implementing marketing operating models, including organization structure, governance, processes, and ways of working
- Developing data‑driven marketing strategies spanning segmentation, targeting, personalization, and lifecycle engagement
- Translating client challenges into structured problem statements, transformation roadmaps, and actionable recommendations
- Supporting MarTech strategy and enablement (e.g., Salesforce, Adobe)
- Defining and operationalizing AI‑enabled marketing use cases in collaboration with data and technology teams
- Managing senior client relationships (Director to VP level) and building trust through delivery excellence
- Leading cross‑functional teams to deliver strategy, data, technology, and execution solutions
- Supporting proposals, RFP responses, and client presentations
- Identifying and shaping account expansion opportunities to support long‑term growth
Requirements
- ~8–12 years of relevant experience in consulting, digital services, or industry roles
- Experience in marketing strategy, marketing transformation, or customer engagement—ideally within a consulting environment
- Proven ability to lead workstreams and deliver engagements independently, end‑to‑end
- Strong expertise in marketing operating model design and implementation
- Understanding of modern marketing ecosystems, including:
- MarTech platforms (e.g., Salesforce, Adobe)
- Customer data, segmentation, and personalization
- Omnichannel engagement and campaign execution
- Experience working across strategy, data, and technology teams
- Strong consulting skillset, including structured problem solving, executive communication, and stakeholder management
Preferred
- Hands‑on experience with AI‑enabled marketing use cases (e.g., personalization, content, decisioning, agentic solutions)
- Familiarity with agile marketing practices and innovation frameworks
- Additional consulting or advisory experience
Benefits
- Capgemini offers a comprehensive, non-negotiable benefits package to all regular, full-time employees. In the U.S. and Canada, available benefits are determined by local policy and eligibility and may include:
- - Paid time off based on employee grade (A-F), defined by policy: Vacation: 12-25 days, depending on grade, Company paid holidays, Personal Days, Sick Leave
- - Medical, dental, and vision coverage (or provincial healthcare coordination in Canada)
- - Retirement savings plans (e.g., 401(k) in the U.S., RRSP in Canada)
- - Life and disability insurance
- - Employee assistance programs
- - Other benefits as provided by local policy and eligibility
- Important Notice: Compensation (including bonuses, commissions, or other forms of incentive pay) is not considered earned, vested, or payable until it becomes due under the terms of applicable plans or agreements and is subject to Capgemini’s discretion, consistent with applicable laws. The Company reserves the right to amend or withdraw compensation programs at any time, within the limits of applicable legislation.
Idean UK
Idean UK is part of Idean, the global design studio. We build products, services and Beta businesses — businesses that launch faster, grow quicker, and behave bolder. Everything is changing: the competition, the tech, the way customers behave. It’s sweeping businesses away. It’s no longer enough to create something new. You need to change the whole way you create. Create a beta business. To do it we unite smart thinking, brave design and nimble build. Our approach brings all three together, and the effect is exponential.
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