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Marketing jobs

1 marketing jobs

7 weeks ago

Director of Product Marketing - Undergrad

Blueprint Test Prep

USA (Remote)Full time$130K/yr – $150K/yr

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Blueprint Test Prep

Director of Product Marketing - Undergrad

USA (Remote)

$130K/yr – $150K/yrDirector/Executive6+ years expFull time

Posted 7 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Cross-functional product marketing ownership for Blueprint education vertical, turning launches, campaigns, and analytics into measurable growth.

Product Marketing Ownership: Lead GTM planning, launch briefs, and sales enablement with product and marketing teams.
Channel Execution: Manage multi-channel campaigns across email, content, social, and paid media to drive awareness and qualified interest.
Measurement and Optimization: Track KPIs, synthesize insights, and iterate on positioning, assets, and activation tactics.

Job Description

Responsibilities

Oversee the development of go-to-market plans, and monthly and quarterly campaign planning designed to ensure that we’re building awareness and converting interest into purchase
Serve as a liaison to drive and communicate all marketing-related efforts for the business unit you represent
Collaborate closely with cross-functional teams, including product management, sales, and the functional marketers, to ensure seamless alignment and effective execution of product marketing initiatives for your vertical
Streamline the communications structure for the Blueprint undergraduate vertical, allowing us to build economies of scale across LSAT, and any additional undergraduate verticals we launch in the future
Work closely with our creative team to craft compelling and distinctive product messaging and positioning that resonates with target personas, conveying value and benefits of our product offerings that are as personalized to the persona need state as possible
Spearhead product launches by working closely with the product management team to create launch plans, sales training materials, and go-to-market strategies
Track and analyze key performance metrics to gauge the effectiveness of product marketing initiatives, offering data-driven recommendations for continuous improvement
Serve as an owner or critical participant of the Brand and Product Marketing team’s cross vertical projects. You will have the opportunity to shape marketing for the entirety of Blueprint

Blueprint Test Prep

Blueprint is a learning platform disrupting the professional training and education industry with one simple idea: students learn more when they are having fun. Our team of innovators creates the most engaging video lectures, personalized study planning tools, and adaptive learning technology. We are dedicated to improving the lives of our learners by helping them achieve results they never thought possible.

Founded in 2005

Manhattan Beach, California, USA

413 employees (66 in marketing)

www.blueprintprep.com

Traffic Signals

Monthly Visitors

1.4M

Monthly Google Ads Budget

$78.9K

Traffic Source Mix

36.1%

Direct

60.5%

Referral

2.5%

Social

0.5%

Paid

0.3%

Headcount Trend

Current headcount: ~412

Marketing Team

Marketing Team Size

57 (14% of company)

Funding

Last Raise

Private Equity, 8 years ago

Funding History

Apr 2018
Private Equity

Recent News

Blueprint Black Friday Sales: Save Up to 40%

Nov 19, 2025 • Miami Herald

Blueprint LSAT Prep Course Review: First-Hand Guide

Sep 22, 2025 • Charlotte Observer

Blueprint LSAT Review [2025]: Is This Course for You?

Jul 10, 2025 • Sacramento Bee

Responsibilities

Oversee the development of go-to-market plans, and monthly and quarterly campaign planning designed to ensure that we’re building awareness and converting interest into purchase
Serve as a liaison to drive and communicate all marketing-related efforts for the business unit you represent
Collaborate closely with cross-functional teams, including product management, sales, and the functional marketers, to ensure seamless alignment and effective execution of product marketing initiatives for your vertical
Streamline the communications structure for the Blueprint undergraduate vertical, allowing us to build economies of scale across LSAT, and any additional undergraduate verticals we launch in the future
Work closely with our creative team to craft compelling and distinctive product messaging and positioning that resonates with target personas, conveying value and benefits of our product offerings that are as personalized to the persona need state as possible
Spearhead product launches by working closely with the product management team to create launch plans, sales training materials, and go-to-market strategies
Track and analyze key performance metrics to gauge the effectiveness of product marketing initiatives, offering data-driven recommendations for continuous improvement
Serve as an owner or critical participant of the Brand and Product Marketing team’s cross vertical projects. You will have the opportunity to shape marketing for the entirety of Blueprint