6 hrs ago
Marketing Analytics Manager
Antech Diagnostics
Loveland, CO (On-site)Full time$99K/yr – $124K/yr
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Marketing Analytics Manager
Loveland, CO (On-site)
$99K/yr – $124K/yrSenior Level5+ years expFull time
Posted 6 hrs ago
Job Summary
Own and optimize marketing analytics, build dashboards, and drive data-driven decisions across campaigns and revenue initiatives.
- Own marketing reporting and analytics in Salesforce and HubSpot.
- Develop and maintain lead funnel reporting and attribution models.
- Present findings to marketing leadership and cross-functional stakeholders.
Job Description
Responsibilities
- Develop, maintain, and optimize marketing performance measurement frameworks to evaluate campaign effectiveness, pipeline contribution, lead generation, customer acquisition, and revenue impact.
- Build and manage marketing dashboards, scorecards, and executive reporting using business intelligence and visualization tools to provide actionable insights to marketing and business leaders.
- Analyze marketing campaign performance across digital, email, paid media, events, content marketing, and demand generation programs, identifying opportunities to improve conversion rates, engagement, and return on investment.
- Partner with Marketing, Sales, Revenue Operations, and Business leaders to define key performance indicators (KPIs), establish reporting requirements, and ensure alignment between marketing objectives and business outcomes.
- Own marketing reporting and analytics within Salesforce and HubSpot, including campaign tracking, lead attribution, funnel analysis, lifecycle reporting, opportunity influence, and pipeline performance measurement.
- Develop and maintain lead funnel reporting, tracking prospects from initial engagement through marketing-qualified leads (MQLs), sales-qualified leads (SQLs), opportunities, and closed-won business.
- Monitor and analyze lead quality, campaign effectiveness, customer acquisition trends, and pipeline velocity to provide recommendations that improve marketing and sales performance.
- Create and manage attribution models to measure marketing's contribution to revenue and support strategic investment decisions across marketing channels and programs.
- Ensure data integrity, consistency, and governance across Salesforce, HubSpot, marketing automation platforms, and reporting systems through regular audits and process improvements.
- Collaborate with Revenue Operations and Sales teams to improve CRM data quality, campaign tracking standards, lead routing processes, and reporting methodologies.
Requirements
- Bachelor's degree in Marketing, Business, Analytics, Statistics, or a related field, or equivalent combination of education and experience.
- 3-5 years of experience in marketing analytics, performance marketing, revenue marketing, business intelligence, or a related analytical role.
- Experience developing marketing attribution models, performance measurement frameworks, and ROI reporting.
- Hands-on experience with Salesforce and HubSpot is required, including campaign tracking, lead lifecycle management, pipeline reporting, and marketing-to-sales performance analysis.
- Experience working with CRM systems, marketing automation platforms, web analytics tools, and business intelligence solutions.
- Demonstrated experience translating complex data into actionable business insights and recommendations.
- Advanced analytical and problem-solving skills with expertise in KPI development, attribution modeling, forecasting, and performance measurement.
- Proficiency with Power BI, Google Analytics, Excel, and data visualization tools.
- Strong working knowledge of Salesforce and HubSpot, including reporting, dashboard creation, campaign performance analysis, lead management, and CRM data governance. Excellent communication, stakeholder management, and data storytelling skills.
Benefits
- Paid Time Off & Holidays
- Medical, Dental, Vision (Multiple Plans Available)
- Basic Life (Company Paid) & Supplemental Life
- Short and Long Term Disability (Company Paid)
- Flexible Spending Accounts/Health Savings Accounts
- Paid Parental Leave
- 401(k) with company match
- Tuition/Continuing Education Reimbursement
- Life Assistance Program
- Pet Care Discounts
Antech Diagnostics
3.3 Glassdoor
Smarter Diagnostics. Better Care.TMYou deserve a choice when making diagnostic decisions for your patients.AntechTM is a global veterinary diagnostics company driven by innovation that helps veterinarians deliver better animal health outcomes. Our products and services span 90+ reference laboratories around the globe. We also provide in-house laboratory instruments and consumables, including digital cytology and rapid assays; local and cloud-based data services; practice information management software and support; imaging equipment; continuing education and training; and board-certified specialist support services.Together, we’re advancing veterinary care and continuing our shared mission to make a better world for pets, every day.Subject To: https://www.antechdiagnostics.com/privacy-policy & https://www.antechdiagnostics.com/terms-of-useSubject To: https://www.mars.com/privacy and https://www.antechdiagnostics.com/terms-of-use
Founded in 1994
Fountain Valley, California, USA
2K employees
57% recommend to a friend
68% CEO approval
Salaries
Posted range
$99K/yr – $124K/yr
Taken straight from the job posting.
Marketing Team
Median Tenure
4.4 years
Marketing Roles Posted (Last 30 Days)
1
Traffic Signals
Monthly Visitors
678.1K
Monthly Google Ads Budget
$23
Traffic Source Mix
Search
11%
Direct
53.5%
Referral
3.8%
Social
0.3%
Paid
0.1%
Headcount Trend
Current headcount: ~2K