8 hrs ago
Digital Marketing Manager
Signature HealthCARE, LLC
Jeffersontown, KY (On-site)Full time
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Digital Marketing Manager
Jeffersontown, KY (On-site)
Salary Not AvailableMid Level3+ years expFull time
Posted 8 hrs ago
Job Summary
Own and drive the organization\'s multi-facility social media strategy and online reputation program, leading cross-functional content, platform optimization, and performance reporting across stakeholders.
- Own strategy, governance, and monthly/quarterly reporting for engagement and brand reputation
- Lead collaboration with facilities and content creators to produce audience-ready assets
- Drive continuous improvement through market insights and executive recommendations
Job Description
Responsibilities
- Develop and implement a strategic social media plan for each facility and corporate account, aligning with overall business goals and values.
- Conduct ongoing market and competitor research to keep the company at the forefront of social media trends and emerging platforms.
- Create and manage daily posting schedules across multiple facilities, ensuring each post reflects both the facility’s unique character and the corporate brand’s consistency.
- Collaborate with content creators to develop audience-specific content, including images, videos, and graphics, optimized for each platform.
- Monitor all social media channels for engagement opportunities and promptly respond to comments, messages, and inquiries.
- Foster a positive online community through regular engagement and relationship building.
- Monitor and manage online reviews and comments on platforms such as Google, Facebook, and healthcare-specific review sites.
- Respond professionally to positive and negative reviews, working with facility leaders to address feedback and improve the online reputation.
- Identify and escalate critical reputation issues, providing recommendations for improving public perception.
- Use Sprinklr to track performance metrics and generate monthly and quarterly reports to evaluate social media and reputation management effectiveness.
Requirements
- Bachelor’s degree in marketing, communications, digital media, or related fields.
- 3-5 years of experience managing social media and online reputation, ideally within healthcare, long term care, or related industries.
- Proficiency in Sprinklr or similar social media management platforms.
- Strong understanding of social media platforms including Facebook, LinkedIn, Instagram, X, and healthcare review sites.
Benefits
- Medical, Dental & Vision Coverage
- First Stop Health Virtual Healthcare
- 401(k) & Roth 401(k)
- Company-Paid & Voluntary Life Insurance
- Health Savings Account (HSA) & Flexible Spending Account (FSA)
- Paid Time Off (PTO) & Holiday Incentive Pay
- Tuition Reimbursement & Tuition Discounts with Select Universities
- Student Debt Assistance (eligible SNF RNs & LPNs)
- Uniform Allowance
- Partner Perks Discount Program
Signature HealthCARE, LLC
Signature HealthCARE is a family-based healthcare company with integrated services at each point of the continuum of care: skilled nursing, home health, assisted living and in-home care. The company’s organizational culture inspires more than 17,000 employees at over 100 locations with three pillars: learning, spirituality and innovation. A growing number of Signature HealthCARE centers are earning five-star quality ratings, the highest classification from the Centers for Medicare & Medicaid Services, and 102 Signature HealthCARE locations earned QAPI accreditation. Inc. 5000 recognized Signature HealthCARE most recently on its 2017 list of fastest growing private companies.To learn more about Signature HealthCARE, please visit LTCrevolution.com.
Marketing Team
Marketing Roles Posted (Last 30 Days)
1
Traffic Signals
Monthly Visitors
5K
Traffic Source Mix
Search
25.4%
Direct
51.5%
Referral
5.9%
Social
15.8%
Paid
1.3%
Headcount Trend
Current headcount: ~4.7K
Recent News
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