Responsibilities

• Campaign Strategy & Execution: Own campaign architecture for your assigned region — products, audiences, channels, funnels
• Campaign Strategy & Execution: Build, launch, and optimize campaigns across Google Ads, LinkedIn, Reddit, X, and programmatic platforms
• Campaign Strategy & Execution: Design and manage ABM programs targeting named accounts in coordination with sales
• Campaign Strategy & Execution: Make budget allocation decisions based on performance data and pipeline impact
• Campaign Strategy & Execution: Launch localized campaigns where needed — adapting the value proposition, not just translating copy
• Regional Ownership & Sales Alignment: Serve as the dedicated demand gen partner for your regional sales team
• Regional Ownership & Sales Alignment: Run weekly pipeline alignment — your metric is SQOs and pipeline, not leads or MQLs
• Regional Ownership & Sales Alignment: Feed regional insights back to the team — search terms, audience signals, competitive intel
• Regional Ownership & Sales Alignment: Present regional performance to leadership with full context
• Continuous Improvement: Automate what can be automated — focus your time on what moves the needle

Requirements

• 2-5 years hands-on B2B paid media experience — you've built campaigns across Google Ads and LinkedIn, not just managed an agency doing it
• Experience managing $50K+/month across multiple channels
• B2B SaaS or tech background — you understand the full funnel from lead to pipeline and optimize toward revenue
• Comfortable using AI tools in your workflow
• Analytical — you spot patterns in campaign data and make budget decisions based on evidence, not gut feel
• Strong communicator — you'll work directly with sales, present to leadership, and collaborate across timezones
• Comfortable with ambiguity — you’ll help define what demand gen looks like for your region

Preferred

• StackAdapt, Reddit Ads, or programmatic DSP experience
• ABM platform experience (Demandbase, 6sense, or similar)
• Multi-market regional experience
• You've used Python, SQL, or no-code tools to solve marketing problems
• Salesforce reporting and pipeline attribution experience
• Familiarity with CPaaS, telecom, APIs, or developer-focused products