2 months ago
Growth Marketing Manager, National
Axios
USA (Remote)Full time$95K/yr – $120K/yr
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Growth Marketing Manager, National
USA (Remote)
$95K/yr – $120K/yrMid Level6+ years expFull time
Posted 2 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own national subscriber growth with a mixed channel approach while building a scalable SME audience program and using AI-enabled testing to improve CAC and conversion economics.
- Growth ownership across newsletter subscribers, audience segmentation, and channel diversification.
- Lead paid acquisition across Meta, Google, and LinkedIn with experimentation on audience fit and economics.
- Partner with Editorial, Product, Revenue, and PDT teams to scale experiments and drive data driven decisions.
Job Description
Responsibilities
- Own subscriber growth targets across Axios’s national newsletter portfolio
- Execute acquisition strategies across paid, owned, and earned channels
- Monitor audience composition, growth performance, and acquisition efficiency
- Contribute insights and recommendations to weekly growth reporting
- Lead paid acquisition strategy across Meta, Google, LinkedIn, and emerging platforms
- Drive diversification away from concentrated acquisition channels
- Establish and optimize CAC and conversion benchmarks by audience segment
- Partner with Creative on campaign messaging and assets
- Build and validate a new SME audience acquisition model
- Run experiments around audience-product fit and conversion economics
- Partner cross-functionally with Editorial, Product, Revenue, and PDT teams
- Make data-driven recommendations on what to scale, refine, or retire
- Support national audience expansion through distribution partnerships
- Partner with Lifecycle Marketing on onboarding, engagement, and retention initiatives
- Use AI-enabled workflows to improve experimentation, analysis, and campaign execution
- Driving measurable national subscriber growth
- Improving acquisition diversification and efficiency
- Successfully validating and scaling the SME audience initiative
- Supporting audience and revenue growth through strategic experimentation and partnerships
Requirements
- 6+ years in growth marketing, audience acquisition, subscription, or lifecycle marketing
- Proven experience growing subscription, membership, or first-party audience businesses
- Deep paid media expertise across Meta, Google, LinkedIn, and emerging channels
- Strong analytical skills across CAC, LTV, attribution, and funnel optimization
- Experience with modern martech and analytics tools (Braze, Segment, Sigma, Piano, etc.)
- Experience launching or scaling new growth initiatives or audience programs
Benefits
- 401(k) with employer match
- Robust PPO and High Deductible health insurance options on the Blue Cross Blue Shield network
- Employer Health Savings Account (HSA) contribution for the high deductible health plan option
- Dental and vision coverage
- Primary caregiver 12-week paid leave
- Generous vacation policy, plus holidays
- One mental health day per quarter
- Annual learning and development stipend
- $100 monthly work-from-home stipend
- Tele-mental health services through Headspace
Axios
4.0 Glassdoor
We are a new media company delivering vital, trustworthy news and analysis in the most efficient, illuminating and shareable ways possible. We offer a mix of original and smartly narrated coverage of media trends, tech, business and politics with expertise, voice AND smart brevity — on a new and innovative mobile platform. At Axios — the Greek word for worthy — we provide only content worthy of people's time, attention and trust. Careers: https://www.axios.com/careers
Founded in 2017
Arlington, Virginia, USA
625 employees (267 in marketing)
71% recommend to a friend
76% CEO approval
Traffic Signals
Monthly Visitors
36M
Monthly Google Ads Budget
$141.7K
Traffic Source Mix
Search
39.8%
Direct
43.7%
Referral
11.1%
Social
5%
Paid
0.3%
Headcount Trend
Current headcount: ~625
Marketing Team
Marketing Team Size
243 (39% of company)
Funding
Total Funding
$102M
Last Raise
$45M
Grant, 1 years ago
Funding History
- Dec 2024Grant • $45M
- Nov 2021Series D
- Dec 2019Series C • $27M