5 hrs ago
ABM Campaign & Content Manager
Becker's School Supplies
Orlando, FL (Remote)Full time$85K/yr – $100K/yr
Marketing jobs in the US
Marketing jobs in the US
ABM Campaign & Content Manager
Orlando, FL (Remote)
$85K/yr – $100K/yrSenior Level8+ years expFull time
Posted 5 hrs ago
Job Summary
Own end-to-end B2B growth campaigns from strategy to optimization, align with sales and cross-functional teams, and continuously improve demand generation and customer journeys.
- Own campaigns from strategy through optimization
- Leverage AI tools to enhance planning, testing, and analysis
Job Description
Responsibilities
- Lead integrated B2B growth campaigns from strategy and audience definition through execution, measurement, and optimization.
- Develop customer acquisition, reactivation, and account expansion campaigns, including audience segmentation, offers, channel strategy, and performance goals.
- Leverage AI tools to enhance campaign planning, audience insights, content development, testing, quality assurance, and performance analysis.
- Manage campaign execution, timelines, approvals, and quality assurance to deliver accurate, brand-aligned marketing programs.
- Drive demand generation and conversion initiatives across digital channels, including lead generation, landing pages, customer journeys, and website optimization.
- Partner with sales, ecommerce, customer service, and other cross-functional teams to support revenue growth, account expansion, and sales enablement efforts.
- Analyze campaign performance, customer feedback, and business results to identify opportunities, mitigate risks, and recommend improvements.
- Continuously improve marketing processes, testing strategies, segmentation, reporting, and customer experience initiatives, including NPS-related programs.
Requirements
- Bachelor’s degree in marketing, business, communications, or a related field required; advanced degree or relevant certifications preferred.
- 8+ years of progressive experience in B2B marketing, growth marketing, demand generation, campaign management, or integrated marketing; ecommerce, distribution, education, school supplies, or multi-channel B2B experience preferred.
- Demonstrated experience owning campaigns from strategy and planning through execution, launch, measurement, and optimization.
- Strong understanding of B2B customer journeys, segmentation, lead generation, customer expansion, customer reactivation, nurture flows, and sales enablement needs.
- Experience leading integrated marketing programs, audience segmentation strategies, campaign execution, and cross-functional initiatives.
- Working knowledge of marketing automation, email marketing, CRM, database marketing, web analytics, SEO, landing page optimization, reporting tools, and campaign performance measurement; Google Analytics experience preferred.
- Strong project management, communication, and quality assurance skills, with the ability to manage multiple campaigns, deadlines, stakeholders, and shifting priorities.
- Analytical mindset and sound business judgment, with the ability to interpret performance data, identify trends, and recommend practical improvements.
- Collaborative, accountable, and service-oriented approach with comfort operating in a growing, evolving marketing organization.
- Ability to be a team player with collaborative approach and a strong customer focus.
Preferred
- Experience with AI to drive efficiency and effectiveness.
Benefits
- comprehensive benefits package that includes medical, dental, and vision insurance, life insurance, paid time off, holiday pay, and retirement savings programs with a generous company match.
Becker's School Supplies
4.1 Glassdoor
For nearly 100 years, Charles J. Becker & Bro., Inc., dba Becker’s School Supplies has been a trusted supplier of quality educational supplies, instructional materials, furnishings and equipment for schools, educators, and parents. Since 1928, Becker’s has been providing exceptional service and products to primary schools and early childhood centers with satisfaction guaranteed. As a family-owned business, Becker’s core values include a commitment to offering the highest quality products, providing unmatched customer service, and being passionate about early childhood education. We proudly help schools, child care centers, and educators create environments where children learn and grow to their maximum potential.Becker's is experiencing expansive growth through its wholesale, catalog, and e-commerce business based in Pennsauken, New Jersey. Contact us anytime at (800) 523-1490, email us at customerservice@cjbinc.com, or visit our website shopbecker.com to request our Early Childhood Catalog, Classroom Essentials Catalog for elementary grades, or our Playground Catalog. Don't forget to join our mailing list to get notified about our specials, promotions, and general information!
Founded in 1928
Merchantville, New Jersey, USA
70 employees (11 in marketing)
1% recommend to a friend
Salaries
Posted range
$85K/yr – $100K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
8 (11% of company)
Median Tenure
2.6 years
Marketing Roles Posted (Last 30 Days)
3
Traffic Signals
Monthly Visitors
34.3K
Monthly Google Ads Budget
$22.6K
Traffic Source Mix
Search
54.6%
Direct
38.6%
Referral
3.8%
Social
1.9%
Paid
0.9%
Headcount Trend
Current headcount: ~70
News about Becker's School Supplies
Links
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