4 days ago
Manager, Brand and Product Communications
REI (Recreational Equipment Inc.)
Seattle, WA (On-site)Full time
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Manager, Brand and Product Communications
Seattle, WA (On-site)
$101K/yr - $116K/yr (Est.)Manager7+ years expFull time
Posted 4 days ago
Job Summary
Lead and grow a brand and product communications team, shaping strategy, storytelling, and earned media across brand, product expertise, and member engagement.
- Own vision, priorities, and operating rhythm aligned to enterprise goals
- Drive audience-centered storytelling that connects products and business outcomes
- Collaborate cross-functionally with Marketing, Merchandising, Membership, and Corporate Communications
Job Description
Responsibilities
- Lead, coach, and develop a high-performing team responsible for brand communications, product and expertise storytelling, editorial content, and earned media engagement. Create an environment where people can do their best work and grow their capabilities and impact.
- Establish a clear vision, priorities, and operating rhythm for the team. Align the team’s work with enterprise goals and meaningful business outcomes.
- Bring a clear strategic perspective and effective storytelling instincts. Help the team identify the stories that matter most and turn complex information into compelling, audience-centered narratives.
- Build trust and collaborate with leaders across Marketing, Merchandising, Membership, Co-op Brands, and Corporate Communications.
- Foster curiosity, creativity, accountability, and continuous learning. Help the team stay connected to changes in media, culture, consumer behavior, and the outdoor industry.
- Inspire storytelling that advances the co-op’s mission and strengthens relationships with members and customers.
- Brand Narrative and Storytelling
Requirements
- 7+ years of experience in brand or consumer communications, including at least three years supervising other professionals.
- Experience securing national media coverage and building productive relationships with national journalists. Agency or in-house experience with a consumer or retail brand is preferred.
- Strong storytelling and business skills, with experience connecting communications programs to audience engagement and business outcomes.
- Experience communicating products, services, or technical expertise to consumer audiences.
- Demonstrated judgment in decision-making and working relationships, with emotional intelligence in interactions, negotiations, and communications.
- Ability to manage deadlines, changing conditions, and multiple priorities.
- Experience developing and managing budgets and allocating resources.
- Experience advising and influencing senior executives.
- Effective analytical, problem-solving, and negotiation skills.
- Expertise in traditional and emerging media and communications, including practical experience with new media and digital communications.
Preferred
- Experience in the outdoor industry or a related consumer category, such as gear, apparel, footwear, specialty retail, or active lifestyles.
Benefits
- REI offers all regular employees a generous employee discount, access to health benefits, a retirement savings plan and accrued time off.
Salaries
SalaryGuide estimate
$101K/yr – $116K/yr
Modelled from 3 comparable roles.
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