1 month ago
Manager, External Communications
REI (Recreational Equipment Inc.)
Seattle, WA (On-site)Full time
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Manager, External Communications
Seattle, WA (On-site)
Salary Not AvailableManagerFull time
Posted 1 month ago
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Job Summary
Own the corporate communications function, shaping external narrative, media strategy, and executive storytelling to reflect REI’s voice and mission.
- Messaging frameworks and proactive storytelling across issues, moments, and audiences.
- Media engagement, outlet relationships, and opportunities to place REI in external conversations.
- Executive communications, speaking opportunities, and crisis-ready guidance for spokespeople.
Job Description
Responsibilities
- Leads, coaches, and develops a high-performing communications team, setting clear expectations, providing regular feedback, and supporting growth through ongoing coaching and development.
- Brings a strong point of view and sharp storytelling instincts, helping the team simplify complexity and connect meaningfully with diverse audiences.
- Creates clarity in fast-moving, high-stakes environments—prioritizing well, making thoughtful decisions, and helping the team navigate ambiguity with confidence.
- Fosters strong collaboration across teams and levels, building trust and influencing without authority to drive shared outcomes.
- Models curiosity and awareness of the broader landscape, staying attuned to media and culture—and helping the team do the same.
- Leads with purpose and integrity, inspiring the team through a deep connection to REI’s mission and a belief in the role business can play in protecting the outdoors.
- Lead the development and execution of corporate communications strategies that strengthen REI’s reputation and align with enterprise priorities and co-op values.
- Translate complex business initiatives and external dynamics into clear, compelling narratives for external audiences.
- Establish and sustain a consistent drumbeat of proactive, newsworthy storytelling that keeps REI relevant and credible in external conversations.
- Partner across teams to ensure messaging is aligned, timely, and reflective of REI’s voice and values.
- Lead proactive and reactive media engagement, identifying opportunities to place REI in meaningful external conversations.
- Build and maintain relationships with key media outlets and emerging platforms to amplify REI’s stories and point of view.
- Oversee the development of press materials, messaging, and media strategies in support of business moments, announcements, and issues.
- Prepare and support spokespeople with clear, strategic guidance for media engagements.
- Monitor the external environment to identify emerging risks, cultural moments, and reputational considerations.
- Develop messaging frameworks and response strategies grounded in REI’s values, business priorities, and risk tolerance.
- Partner closely with legal, HR, public affairs, and other stakeholders to navigate sensitive or complex issues.
- Help guide teams through reactive moments, identifying opportunities to reinforce trust and credibility.
- Support the development of executive communications, including thought leadership, speaking opportunities, and key external moments.
- Help position REI leaders as authentic, credible voices on topics such as public lands, sustainability, and the future of the outdoors.
Requirements
Nice to have
Benefits
- REI offers all regular employees a generous employee discount, access to health benefits, a retirement savings plan and accrued time off.
Headcount Trend
Current headcount: ~71