Responsibilities

• Build, launch, and manage Paid Search, Paid Social, and PMAX campaigns across Smartly.io, Google Ads, Meta Ads Manager, and other applicable platforms.
• Execute daily campaign optimizations—including bid adjustments, budget pacing, creative rotation, and audience refinement—to meet performance goals.
• Set up and QA all tracking parameters, UTM structures, conversion goals, and pixel configurations to ensure accurate measurement.
• Support creative testing frameworks in Smartly.io, including dynamic creative optimization, video variations, and A/B experiments.
• Monitor performance trends and proactively flag issues such as cost escalations, conversion anomalies, or pacing inconsistencies.
• Produce weekly and monthly channel level reports outlining key results, trends, and actionable insights.
• Maintain dashboards (via Smartly.io, platform analytics, and Salesforce) that provide visibility into spend, efficiency, and lead quality.
• Analyze user behavior, media consumption, and funnel performance to recommend optimization opportunities.
• Assist in evaluating channel attribution, campaign ROI, and conversion paths to inform future investment decisions.
• Partner with the Media Strategy Manager, creative teams, product marketing, and external agencies to align campaign execution with messaging and business priorities.

Requirements

• Bachelor’s degree in Marketing, Advertising, Communications, Business, or a related field.
• 2–4 years of hands on experience executing Paid Search, Paid Social, or PMAX campaigns (agency or in-house).
• Practical experience in Smartly.io or similar ad automation platforms.
• Proficiency with Google Ads and Meta Ads Manager.
• Strong analytical skills with experience interpreting performance metrics, trends, and optimization insights.
• Experience working with tracking parameters (UTMs), pixels, and conversion measurement across channels.
• Proficient in Microsoft Office software
• Comfortable in an in-person office environment
• Technical competence is a plus
• Must be customer service oriented, flexible, and have a high energy level
• Must have excellent follow-through skills
• Must have a professional, polished, and sophisticated demeanor and be comfortable in most social settings
• Must be open to domestic and international travel
• Desire and proven ability to learn and grow

Preferred

• Experience in B2B marketing environments, especially industries with multi-step or dealer-driven sales cycles.
• Working knowledge of Salesforce for lead tracking and attribution.
• Experience using automation rules, feed-based creative workflows, or AI-enabled optimization tools.
• Understanding of agile workflows for rapid testing and iteration.