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Franklin Group logo
10 days ago

Property Marketing Specialist

Franklin Group

Virginia Beach, VA (Unknown)$60K/yr – $75K/yr

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Franklin Group logo

Property Marketing Specialist

Franklin Group

Virginia Beach, VA (Unknown)

$60K/yr - $75K/yrIn-houseMid level4+ years exp.
10 days ago
Franklin Group logo
Franklin Group

Property Marketing Specialist

Virginia Beach, VA (Unknown)

$60K/yr – $75K/yrMid Level4+ years exp

Posted 10 days ago

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Job Summary

Own and lead property marketing strategies and lease-up campaigns across multiple communities, driving digital and creative initiatives, pre-leasing programs, and performance-driven optimization.

  • Own marketing strategy and plan development
  • Lead lease-up campaigns and digital marketing
  • Align with channels, budgets, and brand

Job Description

Responsibilities

  • Property Marketing Strategy
  • Develop and execute annual marketing plans for assigned communities.
  • Build customized marketing strategies based on occupancy, leasing velocity, competitive positioning, and market conditions.
  • Recommend channel mix, budget allocation, and promotional strategies.
  • Ensure brand consistency across all customer touchpoints.
  • Lease-Up Marketing
  • Serve as the marketing lead for new developments and repositioning projects.
  • Responsibilities include:
  • Developing comprehensive lease-up marketing plans and timelines
  • Coordinating pre-leasing campaigns

Requirements

  • Bachelor’s degree in Marketing, Communications, Business, or related field
  • 4–7 years of marketing experience
  • 2+ years in multifamily marketing preferred
  • Experience supporting lease-ups and stabilized assets
  • Strong project management skills
  • Excellent written and verbal communication
  • Proficiency with Microsoft Office and Google Workspace

Preferred

  • Experience with:
  • Yardi
  • RealPage
  • Funnel Leasing
  • EliseAI
  • Google Analytics
  • Google Ads
  • Meta Business Suite
  • Multifamily ILS Platforms
Franklin Group logo

Franklin Group

OUR NEW LOGO HAS ARRIVED!!! 😍😍😍 SHARE THE NEWS!!!! Stay connected as we're impacting the housing industry. We're now elevating our social media channels and our corporate communications.LEARN MORE ABOUT US: The Franklin Group is a developer and manager of multifamily rental residences in the Luxury, Senior, and Affordable Housing sectors. The company manages more than 220 communities comprised of over 33,000 apartment homes in 11 states along the East Coast. The Franklin Group portfolio is composed of its own properties as well as those owned in partnership with various individual and institutional investors. With a portfolio that embodies luxury, innovation, and affordability, this team is revolutionizing the field of development and property management. Feel free to visit our current website as our new website is under development.

Founded in 2013
Virginia Beach, Virginia, USA
343 employees (77 in marketing)
www.fgcompanies.com

Salaries

Posted range

$60K/yr – $75K/yr

Taken straight from the job posting.

See all Franklin Group salaries

Marketing Team

Marketing Team Size
77 (22% of company)
Median Career Experience
5 years
Median Tenure
3.6 years
Marketing Roles Posted (Last 30 Days)
1

People

Marketing Leadership

Angie Lombardi
Angie Lombardi
Vice President of Marketing
At the company for 8 years 1 month

Traffic Signals

Monthly Visitors
3.5K
Traffic Source Mix
Search
29.7%
Direct
46.6%
Referral
5.8%
Social
16.5%
Paid
1.4%

Headcount Trend

Current headcount: ~343

News about Franklin Group

Franklin Approves Rezoning for Erickson Senior Living Community
May 5, 2025 • Williamson Scene
News | Franklin Street boosts national expansion plans with new student housing team
Nov 20, 2024 • CoStar

Links

www.fgcompanies.comLinkedInCrunchbase

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