Responsibilities

• Content Strategy and Editorial Development - Own the firm’s global digital content strategy, operating model, and multiyear roadmap. - Translate business, brand, practice, industry, recruiting, and reputation priorities into actionable content plans. - Lead content strategy for websites, campaigns, resource centers, blogs, landing pages, and emerging digital platforms. - Generate and advance original content ideas, editorial series, and creative approaches that respond to emerging issues, audience interests, and timely opportunities. - Define audience, journey, channel, editorial, and conversion strategies for priority digital experiences. - Identify content gaps and market opportunities and advise stakeholders on approaches that balance audience value, timeliness, brand distinction, and firm objectives.
• Content Governance and Operations - Own global content governance, editorial standards, quality controls, and decision rights. - Establish and manage processes for content intake, prioritization, approval, publishing, maintenance, archival, and retirement, including service levels, production priorities, and quality expectations. - Direct content architecture, taxonomy, metadata, tagging, templates, and internal-linking standards. - Oversee content audits and lifecycle programs that improve accuracy, consistency, accessibility, and relevance. - Lead global localization and regional adaptation while protecting brand and editorial consistency. - Establish responsible standards for the use of generative AI and emerging tools within content workflows.
• Organic Search, AI Discovery, and Optimization - Lead data-informed SEO, content authority, and AI-discovery strategies across the firm’s digital ecosystem. - Direct search-intent research, keyword strategy, topic development, structured content, and metadata optimization. - Monitor visibility across traditional search, answer engines, and AI-assisted discovery environments and identify opportunities to improve discoverability. - Lead conversion optimization, testing, and experimentation based on audience behavior and business priorities. - Partner with technical teams on search performance, structured data, accessibility, and platform improvements.
• Digital Experience and Cross-Functional Delivery - Lead content strategy for redesigns, migrations, platform enhancements, launches, and major digital initiatives. - Partner with UX, design, development, analytics, marketing, brand, communications, and public relations teams to deliver integrated digital experiences. - Shape wireframes, content models, page structures, and user journeys that support clear audience actions. - Translate complex legal and business topics into clear, compelling, and accessible digital experiences. - Manage competing priorities, dependencies, risks, and deadlines across global and cross-functional projects. - Handle sensitive or high-priority content requiring senior judgment, speed, or reputational awareness.
• Analytics, Measurement, and Performance - Establish content performance frameworks, benchmarks, targets, dashboards, and recurring reporting. - Connect content performance to visibility, engagement, conversion, reputation, recruiting, and business objectives. - Use insights to guide prioritization, optimization, investment, and resource decisions. - Present findings, implications, and recommendations clearly to senior stakeholders and leadership teams. - Measure content quality, speed to market, lifecycle health, audience actions, and operational efficiency.
• Leadership and Team Development - Lead, manage, coach, and develop the Digital Content/Web Content team, including Web Content Administrators. - Set goals, priorities, performance expectations, and development plans while providing regular feedback, coaching, and performance evaluations. - Support recruitment, onboarding, retention, succession planning, and team capability development. - Allocate work and resources effectively while balancing capacity, quality, urgency, and development opportunities. - Build an inclusive, collaborative, curious, and accountable team environment. - Lead through influence across global teams and stakeholders outside the direct reporting structure.
• Budget and Resource Management - Develop and manage assigned content budgets in partnership with the Senior Digital Marketing Manager. - Recommend staffing, technology, agency, and investment priorities based on business needs and performance. - Define agency and vendor scopes, deliverables, service expectations, and evaluation criteria, and assess performance, quality, timelines, and spending. - Identify efficiencies and resource solutions without compromising quality, accessibility, or audience value. - Support procurement, contract, and resource-planning activities as appropriate.
• What sets this role apart: - Digital Innovation: Help shape how the firm evolves its digital content strategy and adopts emerging practices across search, accessibility, analytics, AI/GPT, and digital discovery. - Strategic Impact: Lead the strategy and editorial direction for the firm’s global digital content, identifying emerging topics and new ways to strengthen thought leadership, brand awareness, and audience engagement. - Leadership & Collaboration: Lead and develop the Digital Content/Web Content team while partnering with marketing, brand, communications, PR, and other stakeholders across the firm to deliver high-quality digital experiences. - Flexibility: Morgan Lewis recognizes the benefits of supporting flexible working arrangements. This role offers a hybrid three (3) days per week in-office schedule in our New York or Philadelphia office , providing flexibility while supporting our collaborative, team-based culture. - Culture of Excellence: Join a collaborative, forward-thinking team recognized for creativity, responsiveness, and exceptional client service.

Requirements

• Bachelor’s degree or equivalent combination of education and experience and a minimum of 9 years of progressively responsible experience in digital content, digital marketing, or digital production.
• Minimum of 3 years of experience leading employees, major programs, or cross-functional initiatives.
• Experience supporting complex, global organizations and culturally diverse stakeholders.
• Professional services, regulated, knowledge-based, or partnership-environment experience strongly preferred. Legal industry experience is a plus.

Preferred

• What sets this role apart: - Digital Innovation: Help shape how the firm evolves its digital content strategy and adopts emerging practices across search, accessibility, analytics, AI/GPT, and digital discovery. - Strategic Impact: Lead the strategy and editorial direction for the firm’s global digital content, identifying emerging topics and new ways to strengthen thought leadership, brand awareness, and audience engagement. - Leadership & Collaboration: Lead and develop the Digital Content/Web Content team while partnering with marketing, brand, communications, PR, and other stakeholders across the firm to deliver high-quality digital experiences. - Flexibility: Morgan Lewis recognizes the benefits of supporting flexible working arrangements. This role offers a hybrid three (3) days per week in-office schedule in our New York or Philadelphia office , providing flexibility while supporting our collaborative, team-based culture. - Culture of Excellence: Join a collaborative, forward-thinking team recognized for creativity, responsiveness, and exceptional client service.

Benefits

• Morgan Lewis offers competitive compensation and a comprehensive benefits package, including medical coverage, parental leave, paid time off, income protection programs, and more.