3 weeks ago
Manager, Programmatic Revenue
Hearst Newspapers
New York City, NY (On-site)Full time$100K/yr – $110K/yr
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Manager, Programmatic Revenue
New York City, NY (On-site)
$100K/yr – $110K/yrManager3+ years expFull time
Posted 3 weeks ago
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Job Summary
Own the programmatic revenue engine for national direct and programmatic deals, focusing on deal setup, optimization, and client-facing growth initiatives across SSPs, DSPs, and trading desks.
- Deal Performance: Drive optimization and pacing to improve revenue from national direct and programmatic deals.
- Partnerships & Execution: Manage partnerships with ad tech players and oversee yield strategies and deal evangelization.
Job Description
Responsibilities
- Support Hearst Newspapers & TV’s national direct & programmatic teams in deal setup, optimization, pacing, reporting, daily management, troubleshooting, and client management
- Collaborate with national direct & programmatic teams on avails and inventory management, RFPs, proposals, and campaign execution
- Assist in deal prospecting, helping national & programmatic sales teams identify new deal targets and upsell opportunities
- Proactively develop and execute optimizations and strategies to grow national direct & programmatic revenue
- Help support and lead programmatic partnerships with ad tech partners, including SSPs, DSPs, agencies, trading desks, among others
- Assist in yield responsibilities, including pricing strategies, inventory management, programmatic A/B proposals & testing, and deals evangelization
- Influence and inform programmatic roadmap, staying on top of programmatic trends to keep Hearst Newspapers & TV at forefront of industry change
Requirements
- 3-4+ years' experience in digital account management or operations, with at least 2 years in the programmatic space
- Experience working with major programmatic advertising platforms (e.g., Google Ad Manager, Magnite, Xandr, DV360, The Trade Desk) a big plus
- Understanding of programmatic display, OLV, and CTV auction dynamics & bid requests a big plus
- Proven track record of growing relationships with clients, understanding their objectives, and recommending strategies that meet their needs
- Excellent communication, negotiation, and presentation skills
- Proficiency in Excel, with ability to manipulate and analyze large revenue datasets
Preferred
- Excellent oral and written communication skills and demonstrate ability to work with a broad range of internal and external stakeholders (Clients & partners, finance, business Intelligence, product teams)
- Collaborative and solutions-oriented mentality
- Proactive and creative mindset with an ability to come up with new ideas to grow revenue
- Well-organized and attention to detail
Benefits
- At Hearst we not only support our employees through personal and professional development, but we also believe in promoting each individual’s physical, financial and emotional wellbeing (and that of their family). Our industry-leading benefits include:
- - Physical Wellbeing: Medical, Dental, and Vision coverage to keep you and your family healthy.
- - Invest for the Future: Competitive retirement plan with matching program in most markets.
- - Generous Paid Time Off: Recharge with ample time off, including holidays and vacation.
- - Paid Parental Leave: Support for growing families, with paid leave for new parents.
- - Monthly Child & Dependent Care Reimbursement: Financial support for the care of your loved ones.
- - Emotional Wellbeing: Be your best self with our mental wellness benefits.
- - LGBTQ+ & Inclusive Health Services: Inclusive healthcare designed for every individual’s unique needs.
- - Fertility Coverage & Menopause Support: Helping you along every step of your family journey.
- - Pet Wellness Reimbursement & Rover Credits: We care about your pets, too – helping you keep them happy and healthy.
- - And more, click here for additional benefits and details.
Hearst Newspapers
We are at the intersection of what matters- To the local communities we serve.- To the national conversation we inform.- To the employees we invest in.- To the advertisers whose results we deliver.Today, Hearst Newspapers (HNP) employs over 2,500+ employees and encompasses more than 75 brands across a national network, with an unparalleled commitment to the communities we serve. While our reach is national, giving us a vast array of resources, our focus is local. Our comprehensive portfolio of modern local and regional brands, services, and solutions redefines what ‘local news’ means and how it connects communities across the country. We inform, educate, and entertain 45 million digital visitors monthly and over 6 million print readers weekly through a collective network of 50+ leading websites, 28 daily and 50 weekly publications, innovative digital products, and businesses such as King Features, Hearst DevHub, and more. It is our mission to be the most trusted, most respected and most accurate source of news and information in the communities that we serve. We place our readers' interests above all others, and dedicate ourselves to the principles of truthfulness, fairness and independence. We understand that the free flow of accurate information is vital to our system of government and the foundations of our economy.In addition to our journalistic commitment, HNP partners with thousands of local, regional, and national businesses, providing best-in-class advertising and marketing services each year.Please consider joining us at HNP. You will have the opportunity to create your story and evolve your local news landscape. Your headline awaits!
Traffic Signals
Monthly Google Ads Budget
$205.9K
Headcount Trend
Current headcount: ~3.5K
Marketing Team
Marketing Team Size
1,590 (45% of company)
Marketing Roles Posted (Last 30 Days)
2