1 day ago
Senior Brand Strategy & Positioning Lead
Threecolts
USA (Remote)Full time
Marketing jobs
2 marketing jobs
All marketing roles in the US
Get alerts for this search
All marketing roles in the US
Get alerts for this search
Senior Brand Strategy & Positioning Lead
USA (Remote)
Salary Not AvailableSenior Level7+ years expFull time
Posted 1 day ago
Job Summary
Own and shape Threecolts' market presence across positioning, content, social, and external communications, guiding sellers and brands to understand who we are and why our products matter before contact; build a scalable positioning system, own pillar content and editorial, lead social/PR/influencer activity, and maintain high editorial quality in a lean, hands-on environment.
- Develop differentiated positioning and messaging for diverse products and audiences
- Own pillar content, SEO, social, PR, and cross-channel activation
- Operate hands-on with AI to scale output while maintaining quality
Job Description
Responsibilities
- Own how Threecolts shows up in the market across positioning, content, social, and external communications, helping sellers and brands understand who we are and why our products matter before they ever speak to us.
- This is a senior, hands-on role. Threecolts is deliberately building a lean marketing team that operates at high capacity using AI, which means senior people build as well as lead. You’ll spend significant time producing, editing, and shaping work directly rather than managing a large team or delegating execution.
- Working across a diverse portfolio, from SMB products such as Seller 365 and AI Operator through to enterprise propositions including Margin Pro and Retail 365, you’ll develop positioning and messaging that reflects the very different needs, buying criteria, and language of each audience.
- A core part of the role is building a scalable positioning system across the portfolio, grounded in genuine marketplace insight. That means understanding not only what each ICP values, but what they do not care about, and avoiding generic SaaS messaging that tries to speak to everyone.
- You’ll own our pillar content and editorial approach, developing substantial pieces of content that can be repurposed across channels and formats. Keyword, topic, and SEO strategy also sit within the role, informed by a strong understanding of our audiences and the questions they are trying to answer.
- You’ll own Threecolts’ social presence, PR activity, and influencer approach, shaping the register and narrative we use across external channels. You’ll work closely with Growth and other Marketing teams, setting strong messaging and content foundations that can be applied across campaigns and acquisition activity.
- You’ll also play a significant role in maintaining the quality of what Threecolts puts into the market, using strong editorial judgement to produce and review a high volume of work without slowing the organisation down.
- Depending on experience, the role may also manage a small number of direct reports or flexible external production resource.
Requirements
- 7+ years of experience across Brand, Content, Product Marketing, or related marketing roles within e-commerce, marketplace, or B2B SaaS environments
- Deep marketplace e-commerce knowledge, with a strong understanding of how Amazon, Walmart, and other marketplace sellers and brands operate
- Experience developing differentiated positioning and messaging across multiple products, audiences, or ICPs
- Ability to communicate effectively to very different audiences, from independent marketplace sellers through to senior stakeholders within enterprise consumer brands
- Strong editorial judgement, with the ability to assess, improve, and produce high-quality work quickly across multiple formats and channels
- Genuinely hands-on experience using AI tools to research, create, edit, repurpose, and scale marketing output
- Strong content strategy experience, including editorial planning, SEO, keyword strategy, and content distribution
- Experience owning or contributing significantly to social, PR, influencer, or external communications strategies
- Strong commercial literacy, with an understanding of how brand, positioning, and content contribute to pipeline, conversion, adoption, and revenue
- Experience operating in a fast-paced, lean environment where senior people are expected to build as well as set direction
Benefits
- Opportunity to join company-wide offsites
- Regular rate reviews and bonus opportunities
- Fully remote/hybrid working
Threecolts
Threecolts is redefining business by acquiring and bundling software, offering marketplace and retail operations capabilities at a lower price.Tens of thousands of customers—including some of the fastest growing brands, Fortune 500 enterprises, and global agencies—are using Threecolts to grow faster, lower costs, and become more agile.
Marketing Team
Marketing Team Size
25 (8% of company)
Marketing Roles Posted (Last 30 Days)
2
Traffic Signals
Monthly Visitors
249K
Traffic Source Mix
Search
17.5%
Direct
74.2%
Referral
6.6%
Social
1.1%
Paid
0.4%
Headcount Trend
Current headcount: ~312
Links
This role is listed on SalaryGuide for informational purposes. SalaryGuide is not the employer, recruitment agency, or hiring representative for this position. Hiring decisions and the application process are managed by the employer. SalaryGuide will never ask candidates to pay to apply for a job or request bank details or identification documents as part of an application.