1 day ago
Product Marketing Manager, Benefits
WEX
Chicago, IL (Remote)Full time$101K/yr – $126K/yr
Marketing jobs
2 marketing jobs
Product Marketing Manager, Benefits
Chicago, IL (Remote)
$101K/yr – $126K/yrMid Level3+ years expFull time
Posted 1 day ago
Job Summary
Own and drive GTM for a multi-product portfolio, shaping positioning, launch strategy, pricing, and field enablement; partner with Product and Revenue teams on discovery, packaging, and AI-enabled processes, and measure success across adoption and pipeline.
- Define launch metrics and report results
- Lead cross-functional enablement
- Build AI-enabled workflows
Job Description
Responsibilities
- Own portfolio GTM and commercialization. Lead positioning, messaging, and launch strategy across the portfolio using the commercialization framework, from concept through post-launch performance.
- Partner with Product on pricing and packaging. Bring customer insight, competitive context, and field feedback to decisions, working alongside Product, RevOps, and Commercial to drive resolution.
- Partner with Product in discovery and build. Use customer research, win/loss insights, competitive analysis, and experimentation to inform roadmap decisions and product-market fit.
- Be the voice of the customer. Synthesize customer feedback, advisory board input, and sales insight into jobs-to-be-done messaging and positioning.
- Equip the field. Build and lead enablement, including playbooks, battlecards, and pitch decks. Own cross-functional rollout of key initiatives for Sales and partners.
- Align the platform story. Connect narratives across CDH, COBRA, benefits administration, and Medicare where cross-solution value exists, partnering with Revenue Generation Marketing on integrated launches.
- Build with AI. Design and use AI-enabled workflows, tools, and agents for research, competitive intelligence, content, enablement, and reporting. Share effective practices so the team improves speed and quality.
- Measure and iterate. Define launch success metrics such as adoption, pipeline influence, win rate, and attach rate. Report results and adjust strategy based on performance.
- Mentor and lead by example. Raise the bar on PMM craft and process, and share knowledge with junior PMMs.
Requirements
- 3–5 years of product marketing experience in B2B or B2B2C environments, consistent with the PM3 level discussed for this requisition.
- Demonstrated ownership of a multi-product portfolio or multiple product initiatives, with accountability for or measurable influence on revenue, adoption, pipeline, or win-rate outcomes.
- An AI-native working style, supported by concrete examples of something new you built with AI, efficiencies you created, and improvements to throughput or quality.
- Experience partnering with Product on pricing and packaging decisions; direct ownership of pricing or monetization is not required.
- Experience influencing product strategy through customer research, competitive insight, and experimentation during discovery.
- Experience launching and growing data-centric or AI-enabled platforms, including post-launch measurement.
- Strong sales enablement experience in complex or regulated selling environments.
- Ability to synthesize customer insight, regulatory guidance, and market dynamics into clear positioning and strategy.
- Comfort with data, including the ability to pull and interpret performance and usage data to guide decisions.
- Excellent written, verbal, and visual communication, with strong cross-functional influence and executive presentation skills.
Preferred
- Experience in healthcare, employee benefits, fintech, or another compliance-heavy industry. Direct benefits experience is valued but is not a non-negotiable.
- Familiarity with CDH products such as HSA/FSA, COBRA, benefits administration, or Medicare.
- Hands-on experience with ChatGPT/OpenAI, Claude, Cursor, and market-team.ai.
- Pragmatic Institute product management certification or active participation in the Product Marketing Alliance.
- A bachelor’s degree in business, computer science, marketing, or a related field. Equivalent experience will be considered.
Benefits
- WEX's comprehensive and market competitive benefits are designed to support your personal and professional well-being. Benefits include health, dental and vision insurances, retirement savings plan, paid time off, health savings account, flexible spending accounts, life insurance, disability insurance, tuition reimbursement, and more.
WEX
3.6 Glassdoor
WEX (NYSE: WEX) is the global commerce platform that simplifies the business of running a business. WEX has created a powerful ecosystem that offers seamlessly embedded, personalized solutions for its customers around the world. Through its rich data and specialized expertise in simplifying benefits, reimagining mobility and paying and getting paid, WEX aims to make it easy for companies to overcome complexity and reach their full potential. For more information, please visit www.wexinc.com.
Founded in 1983
Portland, Maine, USA
5.2K employees (247 in marketing)
67% recommend to a friend
54% CEO approval
Salaries
Posted range
$101K/yr – $126K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
190 (4% of company)
Median Career Experience
18 years
Median Tenure
6.2 years
Marketing Roles Posted (Last 30 Days)
1
People
Marketing Leadership
Majaliwa Bass
Vice President Product Marketing
At the company for 1 year 9 months
Cuthbert Langley
Vice President, Corporate Marketing
At the company for 2 years
Amy Kellinger
SVP, Revenue Marketing
At the company for 2 years 7 months
Ericka Kurtz
Vice President of Digital Marketing, B2B
At the company for 3 years 10 months
Funding
Total Funding
$900M
Last Raise
Post IPO Debt, 9 months ago
Traffic Signals
Monthly Visitors
599.3K
Monthly Google Ads Budget
$15.6K
Traffic Source Mix
Search
35.5%
Direct
51.1%
Referral
8%
Social
3.8%
Paid
1.5%
Headcount Trend
Current headcount: ~5.2K
Links
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