23 hrs ago
Senior Manager, Marketing Analytics & Growth Strategy (Remote)
FCT
USA (Remote)Full time$112K/yr – $150K/yr
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Senior Manager, Marketing Analytics & Growth Strategy (Remote)
USA (Remote)
$112K/yr – $150K/yrSenior Level5+ years expFull time
Posted 23 hrs ago
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Job Summary
Own and lead Marketing Analytics, Attribution and Forecasting programs while steering AI-driven automation and Performance Media initiatives across channels to improve attribution, forecasting, and business outcomes.
- Lead attribution, forecasting and performance measurement across media, website, Salesforce and transactions.
- Own paid search and other performance media with cross-functional collaboration on strategy and optimization.
- Partner with operations and data teams to improve data quality, integration and scalable analytics.
Job Description
Responsibilities
- Marketing Analytics, Attribution and Forecasting
- Analyze lead, customer, order, transaction, revenue and marketing data to identify trends, risks and growth opportunities.
- Connect marketing programs to lead quality, conversion, completed orders, revenue, customer acquisition cost, cost per order and return on investment.
- Lead the continued development of attribution, cohort reporting and performance measurement across media platforms, website activity, Salesforce and transaction data.
- Establish consistent definitions, business logic and methodologies for funnel, channel and revenue reporting.
- Develop lead, order and revenue forecasts using historical performance, customer behavior, market indicators and appropriate predictive techniques.
- Translate complex analysis into concise executive summaries, business cases and actionable recommendations.
- Performance Media Strategy and Team Leadership
- Lead the performance media function, integrating analytics, strategy, campaign execution, testing and optimization around shared business goals.
- Partner closely with the Marketing Campaign Manager to translate campaign, audience, lead, order and revenue data into actionable insights and performance improvements.
Requirements
- Bachelor’s degree or equivalent combination of education and relevant professional experience.
- Five to seven years of relevant experience, including a minimum of five years in digital marketing.
- Demonstrated readiness to operate at a Senior Manager level through strategic influence, executive communication and ownership of high-impact business decisions.
- Strong experience in marketing analytics, business analytics, growth strategy, revenue operations, business intelligence or a related discipline.
- Demonstrated ability to analyze and reconcile data from multiple systems and imperfect datasets and connect marketing activity to financial outcomes.
- Experience with marketing attribution, cohort analysis, forecasting, customer acquisition cost and digital campaign measurement.
- Strong working knowledge of paid search and performance media, including Google Ads, Microsoft Advertising and Performance Max.
- Experience managing employees and leading collaborative teams that integrate analytics, strategy and campaign execution.
- Experience with business intelligence and data-visualization tools such as Power BI, Tableau or comparable platforms; strong Excel skills are required.
- Experience with CRM or Salesforce data; SQL, Google Analytics and marketing automation experience are preferred.
Preferred
- Degree emphasis in business, marketing, analytics, economics, finance, statistics, information systems or a related field is preferred.
- Experience leading significant analytical initiatives, cross-functional projects and team members is preferred.
Benefits
- Based on eligibility, First American offers a comprehensive benefits package including medical, dental, vision, 401k, PTO/paid sick leave and other great benefits like an employee stock purchase plan.
FCT
3.4 Glassdoor
Based in Oakville, Ontario, FCT has over 1,200 employees across the country. FCT provides industry-leading title insurance, default solutions and other real estate-related products and services to approximately 450 lenders, 43,000 legal professionals and 5,000 recovery professionals, as well as real estate agents, mortgage brokers and builders, nationwide.Great Place to Work® has named FCT one of Canada’s Best Workplaces® for ten consecutive years (2015-2024) and certified FCT as a Great Place to Work®. In 2024, FCT’s parent company, First American Financial Corporation, was named one of the 100 Best Companies to Work for by Great Place to Work® and Fortune Magazine for the ninth consecutive year. First American was named one of the Best Workplaces for WomenTM for the eighth straight year in 2023.***Située à Oakville, en Ontario, FCT compte plus de 1 200 employés à travers le pays. FCT offre des produits d’assurance titres à l’avant-garde de l’industrie, des solutions de recouvrement et d’autres produits et services liés à l’immobilier à près de 450 prêteurs, 43 000 professionnels juridiques et 5 000 professionnels du recouvrement, ainsi qu’à des agents immobiliers, à des courtiers hypothécaires et à des entrepreneurs de partout au Canada.Great Place to WorkMD a nommé FCT l’un des meilleurs endroits où travailler au Canada (Canada’s Best WorkplacesMD) pour la dixième année consécutive (de 2015 à 2024) et lui a remis la certification Great Place to WorkMD. En 2024, la société mère de FCT, First American Financial Corporation, a été nommée l’une des 100 meilleures entreprises où travailler par Great Place to WorkMD et le magazine Fortune pour la neuvième année consécutive. En 2023, First American a été nommée l’un des meilleurs milieux de travail pour les femmes (Best Workplaces for WomenMC) pour la huitième année consécutive.
Founded in 1991
Oakville, Ontario, CAN
1.6K employees
1% recommend to a friend
1% CEO approval
Traffic Signals
Monthly Visitors
38.5K
Monthly Google Ads Budget
$5
Traffic Source Mix
Search
37.5%
Direct
47.5%
Referral
5.6%
Social
1.9%
Paid
0.1%
Headcount Trend
Current headcount: ~1.6K
Marketing Team
Marketing Roles Posted (Last 30 Days)
2
