1 month ago
Senior Demand Generation Manager
GovWell
New York City, NY (Hybrid)Full time$0K/yr – $0K/yr
Marketing jobs
2 marketing jobs
Senior Demand Generation Manager
New York City, NY (Hybrid)
$0K/yr – $0K/yrSenior Level3+ years expFull time
Posted 1 month ago
Job Summary
Own end-to-end demand generation strategy and campaigns, from calendar planning and channel optimization to lifecycle email and landing-page experimentation, driving qualified pipeline and ROI.
- Own campaigns across paid search, paid social, direct mail, email, and retargeting
- Build nurture programs and manage partner relationships to scale pipeline
- Test new channels and quickly scale what works
Job Description
Responsibilities
- Own the demand generation calendar and orchestrate integrated campaigns across paid search, paid social, direct mail, email, and retargeting
- Manage channel performance and economics, tracking conversion, cost per lead, cost per opportunity, and ROI to continuously improve how we allocate budget
- Execute direct mail and email campaigns while managing performance marketing partners across Google, LinkedIn, and retargeting
- Optimize landing pages, forms, copy, and other lead generation surfaces through continuous testing in partnership with our content and creative teams
- Own lifecycle, nurture, and lead generation email strategy, including segmentation, messaging, automation, and the handoff of qualified leads to Sales
- Test new acquisition channels and tactics, quickly identifying which experiments have enough signal to scale and which should be killed
Requirements
- 1–3+ years in demand generation, growth marketing, performance marketing, or a related role, ideally in B2B SaaS with direct ownership of pipeline or lead targets
- Revenue-minded and analytical, focused on generating qualified pipeline and improving channel economics rather than optimizing for vanity metrics
- Hands-on operator who can move between campaign strategy and execution, from allocating budget to writing an email or improving a landing page
- Experienced with paid acquisition, email and marketing automation, CRM workflows, landing pages, and A/B testing, either directly or through managing external partners
- Highly organized and systems-oriented, able to orchestrate multiple channels, campaigns, and partners while using automation and AI to increase leverage
- Customer-obsessed and curious, with an instinct for understanding what motivates buyers and translating those insights into better-performing campaigns
- Fast-moving and experimental, comfortable testing new channels, learning from the data, and quickly scaling what works
- Strong alignment with our Core Values.
Benefits
- Medical, dental, and vision insurance.
- 401(k) program.
- Flexible PTO.
- Equity / stock options.
GovWell
We the people (and the taxpayers) deserve good government — but today, interacting with government services is often frustrating and inefficient. GovWell is building the AI-powered platform that transforms how governments serve communities, starting with local agencies.Our first product helps municipal and county governments modernize complex services like permitting and licensing. GovWell combines a highly configurable SaaS system of record with generative AI that automates work for staff, guides residents through services, and is radically simple to deploy.Founded in 2023, GovWell powers 3,000+ critical processes for agencies in 28 states serving millions of residents. We’ve raised $9.5M in seed funding from Work-Bench and Bienville Capital, and work in person at our HQ in New York City.
Salaries
Posted range
$0K/yr – $0K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
3 (8% of company)
Median Tenure
2 years
Marketing Roles Posted (Last 30 Days)
2
Funding
Total Funding
$5.5M
Last Raise
$4.5M
Seed, 2 years ago
Funding History
- Jul 2024Seed • $4.5M
- Apr 2023Pre Seed • $1M
Traffic Signals
Monthly Visitors
23.4K
Traffic Source Mix
Search
20.6%
Direct
68%
Referral
5.8%
Social
4.3%
Paid
1.1%
Headcount Trend
Current headcount: ~43
News about GovWell
Links
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