6 weeks ago
Vice President, Community & Participation
Le Truc
New York City, NY (On-site)Full time$160K/yr – $256K/yr
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Vice President, Community & Participation
New York City, NY (On-site)
$160K/yr – $256K/yrSenior Level10+ years expFull time
Posted 6 weeks ago
Job Summary
Defines the vision and operating model for Community Engagement, builds scalable frameworks and teams, and leads the development of products, tools, and programs that turn campaigns into ongoing conversations with measurable business impact.
- Establishes measurement frameworks for health, participation, advocacy, and loyalty.
- Advises senior clients on building enduring communities and strategic growth.
- Partners with Social Intelligence and creative teams to activate creators and drive cross‑channel engagement.
Job Description
Responsibilities
- Define the vision, methodology, and operating model for Community Engagement.
- Establish scalable frameworks for community strategy, participation design, governance, moderation, advocacy, and engagement.
- Build and lead a high-performing team that supports clients across industries and platforms.
- Develop proprietary products, playbooks, and tools that differentiate our offering and can scale across the Groupe.
- Partner with Social Intelligence to translate audience signals into engagement strategies and ongoing community programming.
- Create measurement frameworks that evaluate community health, participation, advocacy, loyalty, and business impact—not just engagement metrics.
- Stay ahead of emerging platform behaviors, internet culture, AI, and community technologies to continuously evolve the capability.
- Advise senior clients on how to build enduring communities rather than transactional audiences.
- Develop participation strategies that turn campaigns into ongoing conversations.
- Design engagement ecosystems spanning owned communities, creators, social platforms, customer care, and brand advocacy.
Requirements
- 10+ years of experience leading community, social, digital engagement, brand marketing, or creator ecosystems.
- Demonstrated success building new capabilities, teams, or practices.
- Deep understanding of internet culture, platform behaviors, online communities, and emerging social technologies.
- Experience advising senior marketing executives and leading transformational client relationships.
- Strong strategic thinking paired with exceptional executional instincts.
- A builder's mindset, with the ability to create new products, processes, and ways of working from the ground up.
- Passion for creating brands that don’t simply speak to communities—but actively participate in them.
Benefits
- medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
Le Truc
We’re not an agency. Opened in February 2021, Le Truc is a model within the Publicis Groupe which unites all creatives, producers and strategists from its agencies into one, dynamic, collaborative team. A collective of “monsters" curated and brought together to add firepower to briefs of all kinds, provoke & inspire brand change, and solve problems with new & emerging forms of creativity. Working in collaboration with Le Truc, all our diverse talent can embrace a different creative side by having fun experimenting. Le Truc is a progressive creative culture with the spirit of a startup and the resources of one of the largest marketing groups in the world. We’re a thing.
Salaries
Posted range
$160K/yr – $256K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
15 (16% of company)
Marketing Roles Posted (Last 30 Days)
1
Traffic Signals
Monthly Visitors
1.5K
Traffic Source Mix
Search
30%
Direct
50.5%
Referral
9%
Social
8.7%
Paid
1.2%
Headcount Trend
Current headcount: ~91
Links
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