4 hrs ago
Director of Brand Marketing
UNice, Inc
Los Angeles, CA (Remote)Full time$8K/mo – $12K/mo
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All marketing roles in the US
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Director of Brand Marketing
Los Angeles, CA (Remote)
$8K/mo – $12K/moSenior Level5+ years expFull time
Posted 4 hrs ago
Job Summary
Own and execute the brand strategy, lead positioning and campaigns, and mentor the LA-based marketing team while managing budgets to maximize ROI.
- Lead cross-functional collaboration to align marketing with business goals
- Drive brand upgrades and multi-channel campaigns with measurable ROI
- Develop and mentor a marketing team in a fast-paced environment
Job Description
Responsibilities
- Develop and implement comprehensive brand strategies aligned with company goals.
- Lead brand positioning and upgrade projects to enhance market presence.
- Plan, execute, and measure the effectiveness of marketing campaigns across multiple channels.
- Manage marketing budgets to optimize spend and maximize ROI.
- Lead and mentor a marketing team based in Los Angeles.
- Collaborate cross-functionally to ensure marketing efforts align with overall business strategy.
Requirements
- U.S. work authorization (Green Card, citizenship, or valid work visa).
- 5+ years of brand marketing or brand management experience.
- Proven experience in brand positioning and brand upgrade projects.
- Strong leadership and team management skills.
- Experience managing marketing budgets and measuring campaign ROI.
- Excellent communication and strategic thinking skills.
Preferred
- Experience in the wig or hair extension industry, particularly with brands like Unice Hair, is highly preferred.
- Experience in beauty or related product categories.
- Bilingual English/Chinese is a plus.
Benefits
- Medical insurance coverage starting immediately upon hire
- 401(k) retirement plan after one year of employment
- 401(k) 5% Match
- Dental insurance
- Gym membership
- Health insurance
- Paid time off
- Vision insurance
UNice, Inc
We dream of giving people around the world the confidence they need to feel beautiful inside and out. Through our 100% human hair wigs, we help people transform their look and embrace their true selves. Believing in yourself is transformative, and we want to make that transformation accessible to everyone.
Salaries
Posted range
$8K/mo – $12K/mo
Taken straight from the job posting.
Marketing Team
Marketing Team Size
7 (33% of company)
Median Career Experience
7.5 years
Median Tenure
4.2 years
Marketing Roles Posted (Last 30 Days)
1
People
Marketing Leadership
Traffic Signals
Monthly Visitors
1.7M
Monthly Google Ads Budget
$22K
Traffic Source Mix
Search
31.7%
Direct
56.6%
Referral
4.7%
Social
4.8%
Paid
2%
Headcount Trend
Current headcount: ~21