4 months ago
Data Analyst (Lead Quality & Performance)
Digital Media Solutions
USA (Remote)Internship$120K/yr – $130K/yr
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Data Analyst (Lead Quality & Performance)
USA (Remote)
$120K/yr – $130K/yrSenior Level3+ years expInternship
Posted 4 months ago
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Job Summary
Drive data-driven media performance by building Looker dashboards, aligning tracking and attribution, and turning complex datasets into actionable guidance for the media buying team.
- Must-have: 3+ years in data/marketing analytics with Looker (LookML) and strong SQL.
- Standout: AWS data environment experience and automation for reporting.
Job Description
Responsibilities
- Analyze post-conversion and performance data to improve lead scoring models.
- Ensure customers are matched with the buyers most likely to provide value.
- Identify trends and provide insights to optimize campaign performance.
- Build and maintain Looker dashboards using LookML.
- Translate complex datasets into clear, actionable insights.
- Use AI-assisted tools to improve reporting efficiency.
- Use automated tools and bots to monitor market trends and competitor activity.
- Translate insights into recommendations for the media buying team.
- Maintain a reliable tracking environment using Redtrack.io.
- Ensure accurate conversion tracking, attribution, and performance data.
Requirements
- 3+ years of experience in data analytics, marketing analytics, or performance analysis.
- Strong SQL skills for querying and analyzing large datasets.
- Experience building dashboards and data models in Looker (LookML).
- Experience working in AWS data environments (Redshift, Athena, or S3).
- Ability to integrate AI-assisted visualization tools to accelerate the reporting lifecycle and provide real-time system alerting.
- Experience with Redtrack.io or similar tracking platforms.
- Understanding of marketing tracking systems, attribution, and conversion data.
- Ability to translate data into clear insights and recommendations.
- Strong attention to data accuracy and integrity.
- Comfortable working cross-functionally with marketing, operations, and technical teams.
Preferred
- Experience with automation tools such as Python, Zapier, or Make.com.
- Familiarity working with AI tools or LLMs.
- Background in performance marketing, adtech, or lead generation environments.
Digital Media Solutions
2.5 Glassdoor
Digital Media Solutions, LLC (DMS) drives better business results by connecting high-intent consumers with advertisers across our core verticals: Insurance (auto, home, health) and Education. Our innovative solutions help consumers shop and save, while helping our advertisers achieve above average return on ad spend.
Founded in 2012
Largo, Florida, USA
296 employees (60 in marketing)
36% recommend to a friend
43% CEO approval
Traffic Signals
Monthly Visitors
16.4K
Monthly Google Ads Budget
$71.2K
Traffic Source Mix
Search
34.7%
Direct
47.9%
Referral
8.4%
Social
7.6%
Paid
1.3%
Headcount Trend
Current headcount: ~296
Marketing Team
Marketing Team Size
42 (14% of company)
Funding
Total Funding
$136M
Last Raise
$122M
Debt Financing, 2 years ago
Funding History
- Sep 2024Private Equity
- Sep 2024Debt Financing • $122M
- Mar 2023Post IPO Equity • $14M