Own multi-channel campaigns with strategy, cross-functional alignment, and ROI optimization for BU leadership, while shaping policies and product choices.

Campaign Leadership: own strategy, multi-channel execution, and creative oversight.
Cross-Functional & Budget: partner with Marketing and BU leads, oversee budgets and ROI.
Analytics & Policy: translate campaign data with Digital Engagement & Research to guide improvements and policy updates.

Job Description

Responsibilities

The Marketing Specialist II will lead the development, coordination and execution of comprehensive multi-channel marketing campaigns with strategic oversight and creative ownership.
This role expands beyond tactical execution to include campaign strategy development, cross-functional collaboration with marketing and relationship building with other business unit leadership.
This position requires advanced analytical capabilities to partner with the Digital Engagement & Research teams to interpret campaign performance data, identify market trends and recommend strategic improvements.
The Marketing Specialist II will manage multiple complex projects simultaneously while maintaining quality standards and meeting deadlines.
They will serve as the primary point of contact for selecting marketing products and have decision-making authority for campaign modifications within established parameters.
Under the supervision of the Marketing Manager, this role includes some budget oversight responsibilities for assigned campaigns and projects, requiring cost-benefit analysis and ROI optimization.
The Marketing Specialist II will also contribute to the development of marketing policies and procedures, bringing practical experience to strategic planning discussions.

Requirements

3-5 years of related experience
General and business knowledge equivalent to a bachelor's degree
Does this position require a valid Drivers License? No
Certifications: None

Benefits

competitive pay
fantastic healthcare, paid benefits, opportunities for professional advancement and work-life balance - and best of all, a place where you are accepted and respected for your individuality.

Members 1st Federal Credit Union

3.4 Glassdoor

Since 1950, we have been dedicated to helping our members plan for the future, build smarter financial habits and afford more of the things they love. From our humble beginnings with a small desk and counter outside the personnel office at the Naval Supply Depot in Mechanicsburg, PA, we have grown to nearly 60 branches across 11 counties. Everything we do is in the best interest of our members and communities. We are here to help members thrive and support the communities we serve. We offer a full suite of financial tools and services designed to meet our members' financial needs.

Founded in 1950

Enola, Pennsylvania, USA

1.1K employees

bit.ly/3aCqtgQ

60% recommend to a friend

68% CEO approval

Traffic Signals

Monthly Visitors

523.1M

Monthly Google Ads Budget

$51.5K

Traffic Source Mix

15%

Direct

61.2%

Referral

12.3%

Social

10.9%

Paid

0.5%

Headcount Trend

Current headcount: ~1.1K

Recent News

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Sep 29, 2025 • Lehigh Valley Business

Introducing: 1st Defense™ Checking1 —Security, Savings, Perks from Members 1st

Sep 29, 2025 • TheBurg

MEMBERS 1ST FEDERAL CREDIT UNION PREPARES PROGRAMS TO SUPPORT MEMBERS AMID POTENTIAL GOVERNMENT SHUTDOWN

Sep 26, 2025 • PR Newswire

Responsibilities

The Marketing Specialist II will lead the development, coordination and execution of comprehensive multi-channel marketing campaigns with strategic oversight and creative ownership.
This role expands beyond tactical execution to include campaign strategy development, cross-functional collaboration with marketing and relationship building with other business unit leadership.
This position requires advanced analytical capabilities to partner with the Digital Engagement & Research teams to interpret campaign performance data, identify market trends and recommend strategic improvements.
The Marketing Specialist II will manage multiple complex projects simultaneously while maintaining quality standards and meeting deadlines.
They will serve as the primary point of contact for selecting marketing products and have decision-making authority for campaign modifications within established parameters.
Under the supervision of the Marketing Manager, this role includes some budget oversight responsibilities for assigned campaigns and projects, requiring cost-benefit analysis and ROI optimization.
The Marketing Specialist II will also contribute to the development of marketing policies and procedures, bringing practical experience to strategic planning discussions.

Requirements

3-5 years of related experience
General and business knowledge equivalent to a bachelor's degree
Does this position require a valid Drivers License? No
Certifications: None

Benefits

competitive pay
fantastic healthcare, paid benefits, opportunities for professional advancement and work-life balance - and best of all, a place where you are accepted and respected for your individuality.