7 weeks ago
Community Relations Director
American House Senior Living Communities
Fort Myers, FL (Unknown)Full time
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Community Relations Director
Fort Myers, FL (Unknown)
Salary Not AvailableSenior LevelFull time
Posted 7 weeks ago
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Job Summary
Own the community marketing and occupancy pipeline through leadership-level plan development, budget stewardship, and frontline prospect management in a senior living setting.
- Marketing & Community Engagement: shape marketing plans, organize outreach, and build relationships with prospective residents and families.
- Operations & Metrics: track leads in the CRM, manage census against occupancy targets, and oversee the marketing budget and weekly reporting.
- Leadership & Execution: coordinate with the Leadership Team, run sales calls, and train staff on tours and customer service.
Job Description
Responsibilities
- Ensure effective communication to Leadership team regarding marketing, sales, and occupancy issues.
- Develop and implement marketing plans.
- Organize and manage a successful networking and community outreach program.
- Effectively track and cultivate all prospects utilizing the sales software.
- Ensure that a census of budgeted occupancy or higher is maintained.
- Monitor and manage the marketing budget.
- Set, track, and accomplish goals on a timely basis for completed calls, mailings, leads generated, appointments set, presentations, and closings as outlined within Monthly Marketing Plan.
- Maintain a thorough working proficiency on the lead management system.
- Develop a rapport and positive relationship with prospective residents and families.
- Ensure that model suites are well maintained.
Requirements
- Excellent communication skills and a compassion for older adults.
- Must possess valid driver’s license.
- Previous sales and/or marketing experience in healthcare or service related setting.
- Excellent computer skills, working proficiency in Microsoft Excel and Microsoft Suite of products.
- Knowledge of the physiology and psychology of the older adults and the needs of the caregiver.
- High degree of interpersonal relationship skills.
- Strong organizational and time-management skills.
- Considerable initiative, judgment, and leadership skills.
- Problem solving and logic skills.
- Candidates must be willing to work every other Saturday.
Preferred
- Senior Living experience is strongly preferred.
American House Senior Living Communities
American House was founded in 1979 with the mission of providing high-quality housing for seniors at a price affordable for retirees and their families. Today, that vision of excellence and value has grown to encompass an ever-increasing number of American House locations across a variety of communities in Michigan, Florida, and Illinois.
Traffic Signals
Monthly Visitors
48.9K
Monthly Google Ads Budget
$76.3K
Traffic Source Mix
Search
56.4%
Direct
30.8%
Referral
7.3%
Social
2.5%
Paid
2.8%
Headcount Trend
Current headcount: ~1K
Marketing Team
Marketing Team Size
19 (2% of company)