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4 days ago

Analyst - Advanced TV

Ampersand

New York City, NY (On-site)Full time

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1 jobs
Ampersand logo

Analyst - Advanced TV

Ampersand

New York City, NY (On-site)

AgencyFull-timeEntry level1+ years exp.
4 days ago
Ampersand logo
Ampersand

Analyst - Advanced TV

New York City, NY (On-site)

Salary Not AvailableEntry Level1+ years expFull time

Posted 4 days ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own and optimize addressable TV data workflows, analytics reporting, and audience targeting in collaboration with data partners and sales teams.

  • Lead data needs for addressable TV targeting and measurement
  • Develop client-ready insights and tell compelling stories from analyses
  • Collaborate with data vendors and internal teams to create custom audiences and support campaigns

Job Description

Responsibilities

  • Oversees all data needs tied to the addressable TV targeting and measurement process, working with ad agencies, data vendors, internal sellers, and ad operation managers
  • Prepares analytics reports using internal and external data, crafts and visualizes insights, identifies recommendations; must be comfortable presenting results and telling a story to clients
  • Works alongside Ampersand National Addressable Sales executives and responds to internal requests to support targeted and addressable TV initiatives
  • Defines and creates custom audience targets using data management tools while collaborating with leading data companies
  • Assesses feasibility of measurement studies associated with addressable TV campaigns and tracks costs related to media plan execution
  • Contributes to benchmarking of data and measurement results in collaboration with Ampersand data team
  • Communicates needs, solves problems with data partners, broadband and cable operators

Requirements

  • 1-3 years' experience in a data a role with a publisher, agency, or data/ researcher provider
  • Demonstrated familiarity and interest in targeted media; Addressable TV experience preferred
  • Ability to synthesize insights from disparate data sources
  • Experience with multiple research methodologies, as well as comfort with working both 1 st and 3 rd party data sets
  • Mastery of XLS and PPT

Preferred

  • Addressable TV experience preferred

Benefits

  • Competitive salary
  • Open company culture where you have the headroom to grow and legroom to run
  • Opportunity to join a company revolutionizing the Advertising Technology industry
  • Trust worthy, hardworking colleagues
  • Opportunities to learn and grow
  • Management, Sales, Executive Presence, Operations trainings; just to name a few!
  • Comprehensive Medical, Dental, and Vision coverage
  • Generous Time Off
  • Work/Life balance
  • 401k and Company matching
Ampersand logo

Ampersand

3.8 Glassdoor

Ampersand is Moving TV Forward®. As the industry’s largest source of combined multiscreen TV inventory and viewership insights, we are changing the way TV is bought and measured. Powered by industry leading aggregated data insights, and with a commitment to protecting personal information, Ampersand gives advertisers true audience first planning, scale in execution, and advanced measurement of their TV investments. Ampersand represents 120M multiscreen households and over 75% of addressable households in the U.S. (62M households). Whether a local or national advertiser, we help clients reach their unique target audience and deliver their stories – anytime, anywhere and on whatever device. Ampersand is owned by Comcast Corporation, Charter Communications, Inc. and Cox Communications. For more information, please visit Ampersand at www.ampersand.tv.

Founded in 2019
New York, New York, USA
622 employees (88 in marketing)
www.ampersand.tv
69% recommend to a friend
52% CEO approval

Traffic Signals

Monthly Visitors
4.2K
Traffic Source Mix
Search
28.6%
Direct
55.8%
Referral
6.1%
Social
8.2%
Paid
1.2%

Headcount Trend

Current headcount: ~623

Marketing Team

Marketing Team Size
79 (13% of company)
Marketing Roles Posted (Last 30 Days)
1

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