4 months ago
Digital Marketing Specialist
Hybrid
Philadelphia, PA (On-site)Full time
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Digital Marketing Specialist
Philadelphia, PA (On-site)
Salary Not AvailableMid LevelFull time
Posted 4 months ago
Job Summary
Own and optimise cross-channel paid media campaigns (Search, Social, Programmatic) for global higher-education clients, delivering high-budget performance and clear stakeholder insights.
- Channel ownership: Manage end-to-end campaigns across Search, Social, and Programmatic to drive measurable value.
- Data-driven storytelling: Create concise analyses for stakeholders that translate data into action.
- Global expansion: Develop channel expertise and kickstart campaigns in new markets with training and support.
Job Description
Responsibilities
- Plan, write and launch paid media campaigns that perform & provide the results.
- Providing a consistent output of campaign builds, analysis and thinking outside the box to drive high levels of innovation.
- Disciplined daily management of all paid media campaigns.
- Tracking digital KPI’s to measure campaign performance.
- Maintaining our strong relationships with Google & Facebook.
- Produce detailed and accurate client reports and competitor analysis.
- Demonstrate a strong understanding of clients’ accounts to identify trends or issues to raise them with the wider team.
- Be responsible for time keeping and ensuring in-house budgeting and time management software is updated daily.
- Optimise and improve client’s advertising campaigns using the agency’s market-leading technologies.
- Support the Digital Director with research, insight and support around data that lead to effective cross-channel media strategies and tactics.
Requirements
- Good technical knowledge of Paid Search & Social, at a minimum Google Ads & Facebook Ads.
- Passionate about media & marketing (like us!).
- Strong work ethic.
- Highly analytical and data driven.
- Strong excel skills.
- Team player, who works well internally and across multiple teams.
- Ability to analyse data and identify trends in customer behaviour.
Benefits
- Work for a global market leader with a new office in the heart of Philadelphia
- Huge potential for progression in line with our ambitious growth plans
- Internal mobility options and established career paths
- Generous PTO entitlement
- Comprehensive Health, Vision, and Dental insurance
- 401(k) retirement savings plan
Hybrid
3.1 Glassdoor
Hybrid is a full-service marketing partner for the education sector – backed by unrivalled insight, advanced technology, and AI-driven enrolment strategies.With teams across six countries and over 16 years of dedicated experience in higher education, our integrated marketing solutions help education brands grow worldwide.More enrolments. More brand impact. More momentum. We deliver measurable results, faster, and at scale.
Founded in 2009
Bristol, England, GBR
518 employees (119 in marketing)
49% recommend to a friend
55% CEO approval
Marketing Team
Marketing Team Size
94 (18% of company)
Traffic Signals
Monthly Visitors
11.9K
Monthly Google Ads Budget
$2.4K
Traffic Source Mix
Search
44.8%
Direct
42.3%
Referral
8.1%
Social
3.7%
Paid
0.9%
Headcount Trend
Current headcount: ~518