Responsibilities

• Own the end-to-end organic discovery strategy: technical SEO, on-page optimization, local SEO for our center locations, and content strategy in partnership with the content team.
• Lead our answer engine optimization (AEO) and generative engine optimization (GEO) strategy so Cortica is accurately represented and recommended in AI assistants and AI-powered search (ChatGPT, Gemini, Perplexity, AI Overviews).
• Manage structured data, site architecture, Core Web Vitals, and indexation health.
• Own strategy, budget, and performance across paid search, paid social, and display/video (Google Ads, Meta, etc.), executing directly or through agency partners.
• Build full-funnel campaigns tuned to how families research care decisions; manage CPA/LTV targets.
• Ensure compliant targeting and measurement appropriate to healthcare advertising (e.g., platform health policies, HIPAA-aware tracking).
• Own corticacare.com and related digital properties end-to-end: roadmap, UX, performance, conversion paths, and content publishing.
• Make hands-on updates and improvements directly — page builds, template changes, landing pages, forms, tracking — using HTML/CSS/JavaScript and our CMS.
• Run a continuous CRO/testing program (A/B tests, landing page iteration, form optimization).
• Manage web development agency/contractor relationships for larger projects.

Requirements

• 8+ years of progressive digital marketing experience, including ownership of SEO and paid media programs with meaningful budgets.
• Demonstrated expertise in modern search: technical SEO plus working strategies for AEO/GEO and AI-driven discovery.
• Hands-on coding ability: comfortable editing and shipping HTML, CSS, and JavaScript, and deep proficiency in at least one modern CMS; able to implement tracking, schema, and page changes without waiting on developers.
• Demonstrable experience using AI coding agents (Claude Code or Codex) to build, update, and maintain web properties and marketing automations.
• Demonstrable experience with OneTrust for privacy controls, cookie consent management, and related compliance workflows.
• Working knowledge of HIPAA, CCPA/CPRA, and state privacy/security regulations as they apply to digital marketing, advertising, and analytics.
• Expert-level fluency with Google Ads, Meta Ads, GA4, GTM, and Search Console; experience with CRM/marketing automation platforms.
• Strong CRO instincts and experience running structured testing programs.
• 3+ years of experience managing agencies and vendors to clear performance standards.

Benefits

• medical, dental, and vision insurance, a 401(k) plan with company matching and rapid vesting, paid holidays and wellness days, life insurance, disability insurance options, tuition reimbursements for professional development and continuing education, and referral bonuses.