4 days ago
Leasing & Marketing Manager (5946)
B.HOM Student Living
Gainesville, FL (On-site)Other$22/hr – $23/hr
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Leasing & Marketing Manager (5946)
Gainesville, FL (On-site)
$22/hr – $23/hrManagerOther
Posted 4 days ago
Job Summary
Own and execute marketing and leasing operations, lead the leasing team, and optimize campus-market strategies to hit occupancy goals.
- Develop and track marketing and leasing plans aligned to occupancy targets
- Direct training and supervision of leasing staff and ambassadors
- Provide regular market, housing, and program reporting to guide strategy
Job Description
Responsibilities
- Create, implement, evaluate and track weekly/monthly/annual marketing plans based on occupancy goals and market conditions; course correcting as needed to meet established goals; analyzing university and community market trends to identify additional marketing opportunities.
- Assist General Manager with hiring, training, supervising and coaching leasing team members and Community Ambassadors for success; developing and leading in-depth training programs for team members around leasing, touring and customer service expectations; create and manage all leasing team schedules
- Review and approval for all leasing files ensuring accuracy and completeness
- Manage regular reporting, including but not limited to, annual market analysis reports including criteria such as enrollment, housing facilities, campus calendars and admission standards; reporting on new housing developments and planned developments within the market
- Create and oversee marketing opportunities related to campus calendar research such as; housing fairs, homecoming, student club events (on and off campus), and other organization events; manage relationships with college/university representatives to market to new student groups
- Responsible for actively participating in all leasing and marketing activities such as sales calls, tours and property presentations; ensuring all model units and tour areas are in show-ready condition; manage content and availability for all marketing materials and advertising sources.
- Other duties as assigned.
Requirements
- Where required by law, must have state leasing license or ability to obtain the required license(s) within the timeframe mandated by state law
- Proficient in MS Office applications and strong, demonstrated computer technology skills (including social media use)
- Excellent verbal and written communication skills with the ability to present thoughts and ideas clearly. Ability to communicate effectively with all levels of staff.
- Strong ability to plan and organize multiple tasks effectively
- Demonstrated leadership skills. Ability to effectively supervise and motivate staff members.
- Self-motivated and self-directed with the ability to work without direct supervision and under varying degrees of pressure
- Ability to maintain high level of confidentiality
Preferred
- Knowledge of and experience with applicable software
- Previous experience in student housing
B.HOM Student Living
The genesis of B.HOM Student Living came about naturally. Our clients expressed a growing desire to invest in the student housing market, and B.HOM Student Living had the operating platform to support this niche service. We married our long-standing platform with one of the most well-respected, singularly-focused, student housing leaders in the industry to develop what we believe is a specialized management team.
Salaries
Posted range
$22/hr – $23/hr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
10 (6% of company)
Median Career Experience
4 years
Median Tenure
2.2 years
Marketing Roles Posted (Last 30 Days)
1
People
Marketing Leadership
Monique Edwards
Leasing & Marketing Manager
At the company for 1 year 11 months
Sydney Sanders, MSHR
Leasing and Marketing Manager
At the company for 2 years 2 months
Grace Hiljus
Leasing and Marketing Manager
At the company for 2 years 2 months
Arielle James
Leasing Marketing Manager
At the company for 2 years 2 months
Traffic Signals
Monthly Visitors
3.5K
Traffic Source Mix
Search
28.6%
Direct
46.7%
Referral
5.8%
Social
17.3%
Paid
1.5%
Headcount Trend
Current headcount: ~155