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Marketing jobs

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Bloomsbury Publishing

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Greenbelt, MD (Hybrid)

$55K/yr – $63K/yrMid Level4+ years exp

Posted 3 months ago

The other 99% submit and hope. You're about to do something different.

Drive higher education marketing programs end-to-end for Bloomsbury Academic, coordinating campaigns, content, and cross‑functional execution.

Own audience marketing campaigns with external vendors and internal teams.
Must-have: 4+ years in marketing or publishing with strong writing skills.
Standout: Cross-department collaboration with Sales, Editorial, and Marketing to inform publishing decisions.

Audience Marketing & Campaign Leadership
Plan, create, and execute Higher Ed marketing campaigns by working with external vendors as well as internal resources.
Manage seasonal, annual, and channel-specific audience marketing plans aligned with sales and long-term growth goals.
Create compelling marketing materials that position Bloomsbury Academic titles effectively to an external audience market, support course adoption efforts, and drive engagement from instructors and students.
Tailor campaigns and messaging for key academic audiences based on market research and user insights.
Facilitate communication with editorial, sales, and marketing to ensure effective campaign execution.
Analyze campaign performance and marketing metrics to optimize strategy, improve effectiveness, and inform future campaigns.
Work with author and content to create digital campaigns, such as author Q&As, webinars, and videos, and then promote to faculty via digital channels.
Integrated Marketing Strategy & Execution
Help plan and execute comprehensive marketing programs, including:

Current headcount: ~3

Marketing Team Size

2 (100% of company)

Marketing Roles Posted (Last 30 Days)

Audience Marketing & Campaign Leadership
Plan, create, and execute Higher Ed marketing campaigns by working with external vendors as well as internal resources.
Manage seasonal, annual, and channel-specific audience marketing plans aligned with sales and long-term growth goals.
Create compelling marketing materials that position Bloomsbury Academic titles effectively to an external audience market, support course adoption efforts, and drive engagement from instructors and students.
Tailor campaigns and messaging for key academic audiences based on market research and user insights.
Facilitate communication with editorial, sales, and marketing to ensure effective campaign execution.
Analyze campaign performance and marketing metrics to optimize strategy, improve effectiveness, and inform future campaigns.
Work with author and content to create digital campaigns, such as author Q&As, webinars, and videos, and then promote to faculty via digital channels.
Integrated Marketing Strategy & Execution
Help plan and execute comprehensive marketing programs, including: