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SAMYANG AMERICA INC logo
5 months ago

Growth Marketing Manager

SAMYANG AMERICA INC

USA (On-site)Full time$110K/yr – $130K/yr
SAMYANG AMERICA INC logo
5 months ago

Senior Manager, Integrated Marketing (Bilingual in Korean)

SAMYANG AMERICA INC

Brea, CA (On-site)Full time$130K/yr – $160K/yr
SAMYANG AMERICA INC logo
5 months ago

Assistant Brand Manager

SAMYANG AMERICA INC

Brea, CA (On-site)Full time$76K/yr – $95K/yr
SAMYANG AMERICA INC logo
6 months ago

Assistant Manager of Video Production

SAMYANG AMERICA INC

USA (On-site)Full time$80K/yr – $95K/yr
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24 jobs
SAMYANG AMERICA INC logo

Growth Marketing Manager

SAMYANG AMERICA INC

USA (On-site)

$110K/yr - $130K/yrIn-houseFull-timeMid level5+ years exp.
5 months ago
SAMYANG AMERICA INC logo

Senior Manager, Integrated Marketing (Bilingual in Korean)

SAMYANG AMERICA INC

Brea, CA (On-site)

$130K/yr - $160K/yrIn-houseFull-timeSenior level6+ years exp.
5 months ago
SAMYANG AMERICA INC logo

Assistant Brand Manager

SAMYANG AMERICA INC

Brea, CA (On-site)

$76K/yr - $95K/yrIn-houseFull-timeMid level3+ years exp.
5 months ago
SAMYANG AMERICA INC logo

Assistant Manager of Video Production

SAMYANG AMERICA INC

USA (On-site)

$80K/yr - $95K/yrIn-houseFull-timeMid level4+ years exp.
6 months ago
Previous12
SAMYANG AMERICA INC logo
SAMYANG AMERICA INC

Growth Marketing Manager

USA (On-site)

$110K/yr – $130K/yrMid Level5+ years expFull time

Posted 5 months ago

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Job Summary

Drive ecommerce growth and lifecycle optimization for a DTC brand, focusing on CVR/AOV/retention across the full funnel.

  • Own and optimize CVR, AOV, and repeat purchases
  • 5–8 years in DTC/e-commerce growth marketing
  • Hands-on experience with lifecycle platforms like Klaviyo

Job Description

Responsibilities

  • Own and optimize key performance metrics including conversion rate (CVR), average order value (AOV), and repeat purchase rate
  • Analyze full-funnel performance (landing page → PDP → cart → checkout) and identify areas of improvement
  • Develop and execute a structured testing roadmap (A/B testing, UX improvements, offer optimization)
  • Partner with internal teams to ensure rapid implementation of tests and enhancements
  • Define and optimize AOV drivers, including bundling, subscription models, and promotional strategies
  • Continuously test and refine pricing, offers, and merchandising approaches to improve revenue per session
  • Own lifecycle strategy across key customer touchpoints: Welcome flows, Abandoned cart, Post-purchase engagement, Replenishment and subscription
  • Work with internal or external resources to execute lifecycle programs (e.g., Klaviyo)
  • Drive improvements in retention, repeat purchase rate, and customer lifetime value (LTV)
  • Monitor and analyze key metrics including CVR, AOV, retention, and revenue per session

Requirements

  • Bachelor’s degree in marketing, business, or related field
  • 5–8 years of experience in DTC, e-commerce, or growth marketing roles
  • Proven track record of improving CVR, AOV, and/or retention metrics
  • Experience working in early-stage or high-growth environments preferred
  • Experience in health & wellness or consumer products is a plus
  • Strong understanding of e-commerce funnels and conversion optimization
  • Hands-on experience with A/B testing and performance optimization
  • Experience with lifecycle marketing platforms (e.g., Klaviyo)
  • Proficient in analytics tools (e.g., GA4) and data-driven decision making
  • Ability to translate data into actionable strategies
  • Strong cross-functional collaboration skills

Preferred

  • Experience with subscription models
  • Demonstrated success in health & wellness or consumer products categories

Benefits

  • Annual incentive bonus
  • Medical/dental/vision insurance
  • Life insurance
  • PTO/FTO
  • 401(k) plan with company match
SAMYANG AMERICA INC logo

SAMYANG AMERICA INC

SAMYANG AMERICA, INC. a wholly owned subsidiary of Samyang Foods Korea, was established in Los Angeles at the end of August 2021 and is responsible for the sales of all Samyang Food products in the United States.Samyang Foods Korea manufactured 'Samyang Ramen' in 1963, the Korea's first ramen, paving the way for making ramen the soul food of all Koreans.We, Samyang Foods Korea, have the history of establishing a US factory in 1984 which was the first one approved by the US FDA, and have been developing into a global ramen and food company with the release of the Buldak series.Samyang America will be taking the lead in spreading Korean food & Korean culture throughout the Americas beyond the US.

Brea, California, USA
59 employees (12 in marketing)
www.samyangfoods.com

Salaries

Posted range

$110K/yr – $130K/yr

Taken straight from the job posting.

See all SAMYANG AMERICA INC salaries

Marketing Team

Marketing Team Size
11 (19% of company)
Median Career Experience
10 years
Median Tenure
1 years
Marketing Roles Posted (Last 30 Days)
4

People

HR / Recruitment

Michelle Kim
Michelle Kim
Senior Talent Acquisition Specialist
At the company for 1 year

Marketing Leadership

Abbas Arslan
Abbas Arslan
Vice President Marketing
At the company for 11 months
Daniel Tirol
Daniel Tirol
Vice President of Marketing for New Ventures and General Manager for E-commerce
At the company for 11 months
Sarah T.
Sarah T.
Marketing Director
At the company for 2 years 7 months
Andrea Prado
Andrea Prado
Regional Marketing Manager - LATAM
At the company for 7 months

Traffic Signals

Monthly Visitors
89.6K
Traffic Source Mix
Search
45%
Direct
30.4%
Referral
21.8%
Social
2.3%
Paid
0.4%

Headcount Trend

Current headcount: ~59

Recent News

SAMYANG FOODS UNVEILS MEP, A NEW SPICY NOODLE SOUP BRAND THAT'S FOOD FOR THE SOUL
Jul 29, 2025 • PR Newswire
Why Buldak Ramen Is an $8 Billion Brand
Jul 9, 2025 • Bloomberg.com
BULDAK HOT SAUCES RELEASED WITH A SIZZLING REFRESH
May 20, 2025 • PR Newswire
SAMYANG FOODS IGNITES COACHELLA WITH SPICY BULDAK ACTIVATION
Apr 16, 2025 • PR Newswire
SAMYANG 'BULDAK' BRINGS THE FLAVOR TO COACHELLA MUSIC & ARTS FESTIVAL!
Mar 24, 2025 • PR Newswire
How instant-ramen marketer Samyang built Gen Alpha’s favorite brand
Mar 3, 2025 • Marketing Dive
China under spell of Korean spicy instant noodles; Samyang leads
Mar 3, 2025 • The Korea Economic Daily Global Edition
Samyang Foods Rises to the Top: Named Gen Alpha's Favorite Brand in the U.S.
Jan 21, 2025 • PR Newswire

Links

www.samyangfoods.comLinkedIn