Responsibilities

• Own the DTC and e-commerce channel P&Ls, including revenue, profitability, marketing investments, and operating expenses.
• Develop and execute annual and long-term growth strategies that deliver sales, profit, market share, and customer acquisition objectives.
• Lead forecasting, budgeting, and resource allocation in partnership with Finance and senior leadership.
• Drive sales growth through acquisition, conversion, retention, and customer lifetime value strategies.
• Oversee demand-generation initiatives across paid media, CRM, content, and performance marketing programs.
• Develop and manage promotional, pricing, merchandising, and assortment strategies to maximize revenue and profitability.
• Lead commercial planning for product launches, seasonal campaigns, bundles, subscriptions, and other growth initiatives.
• Establish and monitor key business performance metrics, translating data into action plans.
• Champion testing, experimentation, and continuous optimization across the consumer journey.
• Lead, coach, and develop a high-performing team.

Requirements

• Bachelor's degree in Business, Marketing, E-Commerce, or related field; MBA preferred.
• 10+ years of leadership experience in DTC, e-commerce, digital commerce, marketing, or commercial management.
• Proven track record of owning and managing a business or channel P&L.
• Demonstrated success driving growth through DTC websites and major e-commerce platforms.
• Experience leading, developing, and motivating high-performing teams.
• Strong understanding of e-commerce analytics, performance marketing, CRM, merchandising, pricing, and retention strategies.
• Exceptional financial, analytical, strategic planning, and decision-making skills.
• Strong cross-functional leadership, communication, and stakeholder management skills.

Benefits

• medical, dental and vision coverage
• life insurance
• disability insurance
• 401(k) savings plan
• flexible spending accounts
• employee assistance program
• paid time off benefits, including vacation time and sick time