Responsibilities

• Develop and execute a global marketing strategy spanning brand, demand generation, and product marketing
• Lead the marketing function, including working with a high level Marketing advisor.
• Define and refine the company’s positioning and messaging within a complex, technical space
• Drive pipeline growth through multi-channel campaigns
• Work closely with senior leadership, sales, and product teams to align marketing with commercial objectives
• Establish thought leadership through PR, content, and industry engagement
• Implement data-driven processes to measure performance and optimise ROI

Requirements

• 8+ years’ experience in B2B marketing, ideally within insurtech, fintech, SaaS, or enterprise technology
• Demonstrated success in building and scaling marketing functions in high-growth environments
• Strong experience marketing to enterprise clients (e.g. insurers, MGAs, financial institutions)
• Ability to translate complex, technical products into clear and compelling narratives
• Proven track record in demand generation and go-to-market strategy
• Hands-on, entrepreneurial mindset with strong leadership capabilities
• Excellent communication and stakeholder management skills