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Marketing jobs

1 marketing jobs

2 days ago

System Vice President - Marketing and Communications

Albany Medical Center

Albany, NY (On-site)Full time$243K/yr – $309K/yr

Marketing jobs in the US

Albany Medical Center

System Vice President - Marketing and Communications

Albany, NY (On-site)

$243K/yr – $309K/yrSenior Level12+ years expFull time

Posted 2 days ago

Job Summary

Owns and leads the System's marketing and communications strategy across all entities, guiding brand management, digital marketing, media relations, internal comms, and crisis communications, while partnering with senior leadership to set plans, allocate budgets, and measure impact.

Own and steward brand architecture and multi-channel campaigns
Lead team development, budget management, and KPI tracking

Job Description

Responsibilities

Serve as the System's chief marketing and communications strategist, translating organizational goals into an integrated brand, marketing, and communications strategy across all entities and service lines.
Partner with the CEO, Board, and senior executive team to advise on reputation, positioning, and stakeholder communications for major System initiatives, including growth, partnership, and integration efforts.
Set annual and multi-year marketing and communications plans aligned to System strategic priorities, with clear goals, budgets, and performance metrics.
Represent Albany Med Health System's brand and communications function to the Board of Directors, physician leadership, and external partners.
Own and steward the Albany Med Health System brand architecture, ensuring consistency across all entities, service lines, and sub-brands.
Lead consumer, physician, and employer marketing strategies to support patient volume growth, service line expansion, and talent recruitment.
Oversee digital marketing, web strategy, content strategy, social media, and marketing analytics to drive measurable engagement and growth.
Direct market research, competitive analysis, and consumer insights to inform strategy and demonstrate return on marketing investment.
Lead media relations, public relations, and issues/crisis communications, serving as a senior counsel and, where appropriate, spokesperson for the System.
Oversee internal and employee communications to ensure alignment, transparency, and engagement across a large, multi-site workforce.

Requirements

Bachelor's degree in Marketing, Communications, Journalism, Public Relations, or related field required; Master's degree (MBA or related) strongly preferred.
Minimum of 12–15 years of progressive marketing and communications leadership experience, including at least 5 years in a senior executive role (VP or above).
Healthcare, academic medicine, or complex multi-site organization experience strongly preferred; health system experience highly desirable.
Demonstrated experience leading brand strategy, digital marketing, public relations, and crisis communications at an enterprise level.
Prior experience building and leading high-performing teams and managing significant budgets and external agency relationships.
Executive presence and the credibility to advise the CEO, Board, and physician leadership on sensitive and high-stakes matters.
Deep understanding of healthcare marketing, patient consumerism, physician relations, and academic medical center dynamics.
Strong strategic and analytical capabilities, with the ability to connect marketing and communications investment to organizational outcomes.
Exceptional written, verbal, and interpersonal communication skills, including experience as a media spokesperson.
Proven crisis management and issues management skills, with sound judgment under pressure.

Preferred

Master's degree (MBA or related) strongly preferred
Healthcare, academic medicine, or complex multi-site organization experience strongly preferred; health system experience highly desirable
Experience leading brand strategy, digital marketing, public relations, and crisis communications at an enterprise level.

Albany Medical Center

Albany Medical Center, northeastern New York’s only academic medical center, is one of the Capital Region’s largest private employers with more than 9,000 employees. Albany Medical Center provides the highest level of patient care across disciplines, while receiving regional, national, and international recognition for high standards in patient care, education, and biomedical research.The 766-bed Albany Medical Center offers access to the latest medical services and technological innovations and includes one of the busiest emergency rooms and trauma centers in New York, a children’s hospital and dedicated pediatric emergency room, intensive care units for adults and children, and organ transplant services. Albany Medical College graduates more than 200 medical doctors each year, as well as PAs, CRNAs, biomedical scientists, and bioethicists. Albany Medical College operates a biomedical research enterprise and the region’s largest physician practice with more than 500 doctors. Albany Medical Center, along with Albany Medical College, is a partner in the Albany Med Health System, the largest and only regionally governed, not-for-profit health system serving northeastern New York and western New England.

Albany, New York, USA

5.9K employees

www.albanymed.org

Salaries

Posted range

$243K/yr – $309K/yr

Taken straight from the job posting.

See all Albany Medical Center salaries

Marketing Team

Median Career Experience

26 years

Median Tenure

14.7 years

Marketing Roles Posted (Last 30 Days)

People

Marketing Leadership

Eli Fanning

Director of Marketing

At the company for 9 years 1 month

Traffic Signals

Monthly Visitors

729.6K

Monthly Google Ads Budget

$2.5K

Traffic Source Mix

37.4%

Direct

52.8%

Referral

8.6%

Social

0.4%

Paid

0.7%

Headcount Trend

Current headcount: ~5.9K

News about Albany Medical Center

Albany Medical Center and one of the nation’s first paramedics highlight EMS origins

Nov 21, 2025 • dailydispatch.com

Albany Med and one of the first paramedics highlight EMS origins

Nov 19, 2025 • NEWS10 ABC

Jeffrey M. Friedman is awarded the 2025 Albany Medical Center Prize

Oct 16, 2025 • The Rockefeller University

Links

www.albanymed.org

X (Twitter)

Crunchbase

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Career insights

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Responsibilities

Serve as the System's chief marketing and communications strategist, translating organizational goals into an integrated brand, marketing, and communications strategy across all entities and service lines.
Partner with the CEO, Board, and senior executive team to advise on reputation, positioning, and stakeholder communications for major System initiatives, including growth, partnership, and integration efforts.
Set annual and multi-year marketing and communications plans aligned to System strategic priorities, with clear goals, budgets, and performance metrics.
Represent Albany Med Health System's brand and communications function to the Board of Directors, physician leadership, and external partners.
Own and steward the Albany Med Health System brand architecture, ensuring consistency across all entities, service lines, and sub-brands.
Lead consumer, physician, and employer marketing strategies to support patient volume growth, service line expansion, and talent recruitment.
Oversee digital marketing, web strategy, content strategy, social media, and marketing analytics to drive measurable engagement and growth.
Direct market research, competitive analysis, and consumer insights to inform strategy and demonstrate return on marketing investment.
Lead media relations, public relations, and issues/crisis communications, serving as a senior counsel and, where appropriate, spokesperson for the System.
Oversee internal and employee communications to ensure alignment, transparency, and engagement across a large, multi-site workforce.

Requirements

Bachelor's degree in Marketing, Communications, Journalism, Public Relations, or related field required; Master's degree (MBA or related) strongly preferred.
Minimum of 12–15 years of progressive marketing and communications leadership experience, including at least 5 years in a senior executive role (VP or above).
Healthcare, academic medicine, or complex multi-site organization experience strongly preferred; health system experience highly desirable.
Demonstrated experience leading brand strategy, digital marketing, public relations, and crisis communications at an enterprise level.
Prior experience building and leading high-performing teams and managing significant budgets and external agency relationships.
Executive presence and the credibility to advise the CEO, Board, and physician leadership on sensitive and high-stakes matters.
Deep understanding of healthcare marketing, patient consumerism, physician relations, and academic medical center dynamics.
Strong strategic and analytical capabilities, with the ability to connect marketing and communications investment to organizational outcomes.
Exceptional written, verbal, and interpersonal communication skills, including experience as a media spokesperson.
Proven crisis management and issues management skills, with sound judgment under pressure.

Preferred

Master's degree (MBA or related) strongly preferred
Healthcare, academic medicine, or complex multi-site organization experience strongly preferred; health system experience highly desirable
Experience leading brand strategy, digital marketing, public relations, and crisis communications at an enterprise level.