Responsibilities

• Develop and implement Be Strong’s annual communications and marketing plan with measurable goals and outcomes.
• Collaborate with the Development Team to craft fundraising campaigns, appeals, donor messaging and donor engagement strategies.
• Oversee the creation and execution of multimedia content including videos, newsletters, social media, and press materials.
• Direct crisis communications and serve as advisor to the CEO and executive team on public positioning and messaging.
• Ensure alignment of Be Strong’s brand with all internal programs, events, and public campaigns.
• Oversee the agency’s digital ecosystem including websites, CRM tools, SEO, AI, and analytics dashboards.
• Lead vendor and partner relationships related to advertising, public relations, and creative production.
• Represent Be Strong International at conferences, panels, and community engagements to expand public presence and partnerships.
• Support the development and delivery of internal and external marketing campaigns.
• Manage brand voice and ensure consistent messaging across all channels.

Requirements

• Master’s degree in communications, marketing, business, or a related field required.
• Minimum of ten (10) years of experience in communications, marketing, or public relations with at least five (5) years in a senior leadership role.
• Proven experience developing and executing integrated brand and communications strategies.
• Strong background in fundraising communications and marketing for social enterprise initiatives.
• Proficiency in digital marketing, analytics, and CRM tools.
• Exceptional written and verbal communication skills with the ability to craft compelling narratives.
• Strong project management, organizational, and leadership abilities.
• Knowledge of Miami-Dade and Broward County communities and diverse populations preferred.
• Bilingual (English/Spanish or English/Creole) preferred.
• Ability to commute to additional BSI site locations across Miami-Dade and Broward County.

Preferred

• Prior experience managing a team of communications/marketing professionals
• Experience with digital fundraising platforms and social enterprise initiatives
• Familiarity with Be Strong International's Heart Skills framework (or related relationship-skills content)

Benefits

• competitive compensation
• generous paid time off
• collaborative environment that encourages creativity, learning, and innovation
• Recognized by the South Florida Business Journal as one of the “Best Places to Work” in South Florida