6 months ago
VP, Marketing Effectiveness
dentsu
New York, USA (Hybrid)Full time$136K/yr – $220K/yr
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VP, Marketing Effectiveness
New York, USA (Hybrid)
$136K/yr – $220K/yrSenior Level12+ years expFull time
Posted 6 months ago
Job Summary
Drive data-powered marketing effectiveness leadership by delivering dashboards, analyses, and measurement roadmaps for client work.
- Owns cross-functional data analyses and dashboards to articulate business value
- Must-have: 12+ years in quantitative environments with 6+ years in marketing analytics and MMM/MTA
- Standout: Senior leadership across multi-account work and industry thought leadership
Job Description
Responsibilities
- Leads a cross-functional team performing and delivering data requirements, dashboards, custom and ad hoc analyses (advertising performance, website analytics, survey design/analysis, ROI modeling, cross channel analysis).
- Understands the client’s business and develops innovative problem-solving approaches; presents deliverables that articulate business value/impact.
- Steward development of measurement strategies, learning agendas and roadmaps with input from internal stakeholders.
- Empowers direct reports to own their client, relationships, and projects.
- Maintains positive, collaborative partnerships with internal stakeholders and clients.
- Acts as the senior most point of contact point of contact for Marketing Effectiveness, adapting to business challenges with agility and direction.
- Exhibits strong analytical, project management, storytelling and communication skills.
- Leads new business efforts to enable business growth and development (new and existing accounts).
- Leads (and is the voice of) local/national department initiatives, elevating the work, providing training, knowledge sharing, and best practices.
- Interacts with leadership/management teams; crafts and implements the vision.
Requirements
- Bachelor's degree in Statistics, Economics, Data Science or related quantitative field
- 12+ years in a quantitative business environment
- 6+ years in marketing analytics with knowledge of the media planning process
- Excellent written and verbal communication skills, with the ability to convey complex findings in simple terms
- Strong organizational skills, political instincts, and proven-leadership ability
- Advanced media measurement capabilities (i.e.MMM, MTA), and planning A/B and Match Market testing
- Demonstrates understanding of media planning and buying with a focus on media measurement and digital tracking including limitations and advantages
- Experience in data visualization (Excel, Tableau, Power BI, Datorama)
- Advanced MS Office Skills (MS Word, Excel, Powerpoint)
- Advanced in SQL, Python, or R
Preferred
- Master's degree preferred
- Familiarity with MMPs and site analytics: Adobe and Kochava experience is preferred
- Advanced in SQL, Python, or R (preferred)
- Experience in data visualization (Excel, Tableau, Power BI, Datorama) (preferred)
Benefits
- Medical, vision, and dental insurance,
- Life insurance,
- Short-term and long-term disability insurance,
- 401k,
- Flexible paid time off,
- At least 15 paid holidays per year,
- Paid sick and safe leave, and
- Paid parental leave.
dentsu
Dentsu Creative is a global creative agency network designed to unlock exponential growth for clients. We use Transformative Creativity as a differentiating, driving force to bring our capabilities together to positively impact people, business and society. Established in 2022, Dentsu Creative is integrated with dentsu’s Media and CXM businesses in over 145 countries and regions, to offer Integrated Growth Solutions.
6.2K employees (2,643 in marketing)
Salaries
Posted range
$136K/yr – $220K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
1,306 (21% of company)
Median Career Experience
9 years
Median Tenure
4.2 years
People
HR / Recruitment
Marketing Leadership
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At the company for 6 years 11 months
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Associate Manager, Influencer Marketing
At the company for 4 years 4 months
Khalilah Palmer
Manager, Influencer Marketing
At the company for 4 years 11 months
Greta Darmour
Manager, Influencer Marketing
At the company for 4 years 9 months
Traffic Signals
Monthly Visitors
69K
Monthly Google Ads Budget
$731
Traffic Source Mix
Search
48.4%
Direct
38.7%
Referral
9.3%
Social
2.6%
Paid
0.8%
Headcount Trend
Current headcount: ~6K