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Marketing jobs

2 marketing jobs

6 weeks ago

Chief Marketing Officer

Montana State University

Bozeman, MT (Unknown)

2 months ago

Communications & Promotions Coordinator

Montana State University

Bozeman, MT (Unknown)

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Montana State University

Chief Marketing Officer

Bozeman, MT (Unknown)

Salary Not AvailableSenior Level10+ years exp

Posted 6 weeks ago

Job Summary

Lead Montana State University’s brand and enterprise marketing, directing a multidisciplinary team to drive enrollment, retention and brand affinity through integrated campaigns, data-informed strategy, partnerships and brand stewardship.

Oversees brand standards and cross-unit campaigns to align messaging and identity.
Manages marketing budgets, analytics, and vendor relations to maximize impact.

Job Description

Responsibilities

Serves as the university’s senior marketing and brand leader, providing strategic direction for institutional marketing, brand positioning and audience engagement.
Develops and leads a team of professionals in the areas of marketing, digital marketing, social media, trademarks and licensing, advertising, marketing analytics and brand implementation.
Oversees brand strategy and the execution of creative, integrated marketing programs that support student recruitment, retention, success, institutional affinity and brand awareness.
Works closely with the Office of Admissions and other key university units to develop marketing strategies that support enrollment-related goals and measurable outcomes.
Leads advertising and media buying strategy, including digital advertising, paid social, paid search, print, radio, television/video and other channels, with a focus on maximizing marketing investments.
Oversees the development and implementation of marketing campaigns that are audience-focused, data-informed and aligned with university priorities.
Uses market research, audience insights, campaign analytics and performance data to evaluate marketing effectiveness and guide future strategy.
Oversees the university’s brand standards and works with colleges, departments and units to ensure marketing and communications materials are consistent with MSU’s visual identity, voice, messaging and institutional priorities.
Ensures the MSU brand is developed, strengthened and protected across all channels, including advertising, digital platforms, social media, publications, merchandise and other public-facing materials.
Supervises staff responsible for managing university trademarks, licensing agreements, royalty collection, licensee relationships and the development of retail products that build brand affinity.

Requirements

Bachelor’s degree and at least 10 years of progressively responsible experience in marketing, brand management, advertising, communications, digital marketing, licensing or a related field; or an equivalent combination of education and experience that would provide the competencies required to succeed in this position.
Significant supervisory experience in marketing, communications or a related field.
Experience leading a team of marketing professionals with a range of specializations.
Experience developing and implementing integrated marketing strategies that strengthen brand awareness, institutional reputation or audience engagement.
Experience managing large-scale projects, campaigns, budgets and vendor relationships.
Experience using data, analytics or market research to inform marketing strategy and evaluate results.
Exceptional communication and presentation skills, with demonstrated ability to convey complex ideas, strategies and recommendations effectively to senior leaders and campus partners.

Preferred

Experience working in marketing within higher education.
Experience working in a land-grant university, public university, public agency or similarly complex, mission-driven organization.
Familiarity with collegiate trademarks, licensing, brand standards, retail partnerships or athletics-related brand considerations.
Experience supporting enrollment, student success, advancement, alumni engagement or other institutional priorities through marketing strategy.
Experience leading marketing work within a centralized or shared services communications model.

Marketing Team

Marketing Roles Posted (Last 30 Days)

Responsibilities

Serves as the university’s senior marketing and brand leader, providing strategic direction for institutional marketing, brand positioning and audience engagement.
Develops and leads a team of professionals in the areas of marketing, digital marketing, social media, trademarks and licensing, advertising, marketing analytics and brand implementation.
Oversees brand strategy and the execution of creative, integrated marketing programs that support student recruitment, retention, success, institutional affinity and brand awareness.
Works closely with the Office of Admissions and other key university units to develop marketing strategies that support enrollment-related goals and measurable outcomes.
Leads advertising and media buying strategy, including digital advertising, paid social, paid search, print, radio, television/video and other channels, with a focus on maximizing marketing investments.
Oversees the development and implementation of marketing campaigns that are audience-focused, data-informed and aligned with university priorities.
Uses market research, audience insights, campaign analytics and performance data to evaluate marketing effectiveness and guide future strategy.
Oversees the university’s brand standards and works with colleges, departments and units to ensure marketing and communications materials are consistent with MSU’s visual identity, voice, messaging and institutional priorities.
Ensures the MSU brand is developed, strengthened and protected across all channels, including advertising, digital platforms, social media, publications, merchandise and other public-facing materials.
Supervises staff responsible for managing university trademarks, licensing agreements, royalty collection, licensee relationships and the development of retail products that build brand affinity.

Requirements

Bachelor’s degree and at least 10 years of progressively responsible experience in marketing, brand management, advertising, communications, digital marketing, licensing or a related field; or an equivalent combination of education and experience that would provide the competencies required to succeed in this position.
Significant supervisory experience in marketing, communications or a related field.
Experience leading a team of marketing professionals with a range of specializations.
Experience developing and implementing integrated marketing strategies that strengthen brand awareness, institutional reputation or audience engagement.
Experience managing large-scale projects, campaigns, budgets and vendor relationships.
Experience using data, analytics or market research to inform marketing strategy and evaluate results.
Exceptional communication and presentation skills, with demonstrated ability to convey complex ideas, strategies and recommendations effectively to senior leaders and campus partners.

Preferred

Experience working in marketing within higher education.
Experience working in a land-grant university, public university, public agency or similarly complex, mission-driven organization.
Familiarity with collegiate trademarks, licensing, brand standards, retail partnerships or athletics-related brand considerations.
Experience supporting enrollment, student success, advancement, alumni engagement or other institutional priorities through marketing strategy.
Experience leading marketing work within a centralized or shared services communications model.