3 months ago
Director of Marketing
Human Resources
Napa, CA (On-site)Full time$130K/yr – $165K/yr
Marketing jobs
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Director of Marketing
Napa, CA (On-site)
$130K/yr – $165K/yrDirector/Executive5+ years expFull time
Posted 3 months ago
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Job Summary
Own on-property brand storytelling and marketing activations to lift guest experience and stay aligned with Stay Golden across departments.
- Own on-property brand storytelling and marketing activations, coordinating across departments.
- Must-have: 5–7+ years in hospitality brand marketing or PR with cross-functional project leadership.
- Standout: Manages Stay Golden experiences and on-site content like photos and videos.
Job Description
Responsibilities
- Maintain and elevate the property's brand identity across all guest and operational touchpoints.
- Collaborate with F&B, Spa, Rooms, Events, and Sales teams to ensure brand-aligned storytelling and experience delivery.
- Identify unique elements of the property, destination, and guest experience that strengthen the brand narrative.
- Ensure local marketing materials reflect approved brand standards.
- Serve as the on-property steward of the Stay Golden loyalty program, ensuring the experience remains curated, differentiated, and aligned with the brand and destination.
- Partner with the on-property revenue team to monitor booking trends and opportunity gaps.
- Ensure all on-property activations from seasonal offers to food and beverage events are designed to convert guest interest into leisure room nights and ancillary spend.
- Provide the home office teams with the necessary details and creative briefs to fuel marketing channels.
- Capture on-property photography and short-form video to support social and content needs.
- Identify story opportunities tied to culinary, wellness, design, events, team members, and local culture.
Human Resources
A human-resources department (HR department) of an organization performs human resource management, overseeing various aspects of employment, such as compliance with labor law and employment standards, administration of employee benefits, organizing of employees files with the required documents for future reference, and some aspects of recruitment (also known as talent acquisition) and employee off-boarding.
Traffic Signals
Monthly Visitors
691
Traffic Source Mix
Search
37.7%
Direct
38.9%
Referral
12.9%
Social
8.1%
Paid
1.1%
Headcount Trend
Current headcount: ~1.2K
Marketing Team
Marketing Team Size
12 (1% of company)