4 days ago
VP, Influencer & Celebrity
Brilliant
New York City, NY (Remote)Full time$160K/yr – $170K/yr
Marketing jobs
2 marketing jobs
VP, Influencer & Celebrity
New York City, NY (Remote)
$160K/yr – $170K/yrSenior LevelFull time
Posted 4 days ago
Job Summary
Own and lead Brilliant’s Influencer & Celebrity practice, shaping strategy, staffing, and client partnerships while driving growth across existing accounts and new business opportunities.
- Owns department strategy, staffing, and client relationships.
- Leads growth through integrated campaigns, partnerships, and new business plays.
Job Description
Responsibilities
- Lead the team
- Completely own the Influencer & Celebrity department at Brilliant, including all staffing decisions for the department.
- Lead and mentor the influencer team, setting the standard for strategy, execution, and craft.
- Manage the Influencer & Celebrity budgets and talent spend.
- Build upon the processes, playbooks, and tech stack that allows the team scale without sacrificing quality.
- Own the client relationship
- Serve as the senior strategic partner to client marketing leads. You lead the meeting, write the email, make the recommendation, and know when to say, "I have a better idea."
- Grow existing accounts by spotting opportunities and selling in smart, integrated expansions.
- Partner with leadership on new business pitches, from strategy and creative concepts to talent recommendations and budget models.
- Have a hand in new business development
Requirements
- 8+ years of influencer marketing experience in consumer products, with at least 4 years managing people
- Hands-on experience securing and managing celebrity talent partnerships, including contract and usage negotiations
- A track record of strategizing and executing campaigns across multiple consumer categories
- Experience owning budgets and client relationships at an agency or brand
- Fluency in CreatorIQ, HypeAuditor, Shopify Collabs, or similar platforms
- Working knowledge of creator whitelisting, paid amplification, and affiliate and social commerce models
- Measures success through analytics, not vanity metrics
- Has a point of view and presents it with confidence
- Proactive and forward-thinking about client and campaign needs
- Can manage up, manage down, and keep a million moving pieces running smoothly
Preferred
- Experience with parenting, baby, kids, toy, or family lifestyle brands
- Existing relationships with talent agencies and management firms
- Experience integrating influencer programs with PR, experiential, or retail activations
Benefits
- Unlimited PTO
- Paid time off between Christmas and New Year’s
- Fabulous Fridays - work day ends at 3 pm all year
- 401K with a 3% company match (immediately vested) after initial 3 months
- Medical, dental, and vision coverage
- Medical and Dependent care FSA
- Company-paid Life Insurance
- Company-paid Long-Term Disability
Brilliant
Brilliant helps our clients drive personal connections through corporate gifts on a global scale. Our end-to-end service makes the gifting experience delightful for both the sender and the recipient. We support Marketing, Sales, Events, Business Development, Brand, and People Experience teams to create impactful gifts that build loyalty, enhance conversion and retention, and make people happy.Brilliant offers industry-leading product curation and campaign design, with a powerful technology platform that automates gifting, delegates access, tracks inventory and metrics, and measures ROI. Our bespoke fulfillment program delivers an elevated unboxing experience to recipients worldwide.
Salaries
Posted range
$160K/yr – $170K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
15 (12% of company)
Median Career Experience
11 years
Median Tenure
1.8 years
Marketing Roles Posted (Last 30 Days)
2
Traffic Signals
Monthly Visitors
40.6K
Traffic Source Mix
Search
26.2%
Direct
59.4%
Referral
11.9%
Social
1.4%
Paid
1%
Headcount Trend
Current headcount: ~126
Links
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