Responsibilities

• Own company-wide marketing content including messaging frameworks and brand positioning.
• Develop foundational brand language that scales across teams and initiatives.
• Translate company philosophy into accessible, resonant messaging for diverse audiences.
• Own social media content creation across platforms.
• Oversee content writers and establish content standards.
• Develop email marketing campaigns and website content.
• Create PR materials and external marketing content.
• Work with analytics teams on performance measurement and optimization.
• Create comprehensive reports on brand impact and content performance.
• Optimize content for SEO and user acquisition.

Requirements

• 8+ years of proven experience in marketing content creation and brand management.
• Expertise in health/wellbeing marketing with understanding of regulatory requirements.
• Portfolio showcasing successful marketing campaigns across multiple channels.
• Exceptional writing and creative skills across all marketing formats.
• Experience with both brand building and performance marketing strategies.
• Advanced proficiency with marketing technology platforms and optimization tools.
• Strong understanding of social media, email marketing, and digital advertising.
• Experience working across global markets and diverse audiences.
• Analytical skills to measure and optimize content performance.
• Experience managing content teams and external partnerships.

Benefits

• 120 hours PTO to start (increases with tenure)
• 9 paid federal holidays + 1 floating holiday
• bereavement (up to 3 days)
• jury duty (up to 2 days)
• medical/dental/vision (PPO/HSA with employer contribution)
• EAP (Standard)
• pet insurance
• employer-paid basic life/STD/LTD
• a 401(k) with employer match up to $5,000/year
• Benefits vary by employment type and work location; some benefits may not apply to part-time roles or positions outside the U.S