Own end-to-end marketing performance measurement across paid media, Amazon, and retail channels, driving insights and optimization through MMM, MTA, and incrementality testing.

Own measurement frameworks and dashboards
Partner with Growth to optimize budgets
Communicate insights to senior stakeholders

Job Description

Responsibilities

Own end-to-end marketing performance measurement across paid media, Amazon, and retail channels
Lead and establish best practices for marketing measurement including MMM, MTA, and incrementality testing
Develop and maintain dashboards and reporting that track KPIs such as ROAS, CAC, LTV, incrementality, and funnel performance
Partner closely with the Growth team to evaluate campaign effectiveness and optimize marketing budgets
Analyze customer acquisition trends by channel, cohort, and product to inform growth strategy
Provide clear recommendations and insights to senior stakeholders and leadership
Ensure data quality, consistency, and best practices across marketing analytics methodologies

Requirements

5-8+ years of experience in marketing analytics, growth analytics, or a related role
Strong background in analyzing paid media performance across platforms such as Meta, Google, Amazon, and TV media
Proficiency with analytics and data tools including SQL, Python or R, and BI platforms
Expertise in MMM, attribution, and performance measurement frameworks
Strong communication skills and ability to manage cross-functional relationships
Bachelor's degree in a quantitative field or equivalent relevant experience

Preferred

Experience working in DTC, omnichannel, or a digitally native brand preferred

Benefits

Total Rewards package that's as comprehensive as the vitamins and supplements we deliver to consumers. With competitive compensation programs and standout benefits, we provide employees with optimal health and well-being -- as well as peace of mind. These rewards -- plus our new recognition program -- ensure employees feel supported both at work and home.
Medical, dental and vision benefits, 401K match, and other wellness benefits

Pharmavite

In 1971, Pharmavite pioneered the VMS category by creating quality supplements backed by science that offer consumers meaningful solutions to support their personal health and fill key nutrient gaps.Our sole purpose then and now is to bring the gift of health to life, by helping people achieve a healthier way of living. This purpose is our passion and priority.Driven by our purpose, Pharmavite has become an industry leader whose growing portfolio of brands including Nature Made®, MegaFood®, Nurish by Nature Made®, EQUELLE® and Uqora are trusted by consumers and healthcare professionals alike. Our legacy of making products rooted in quality and science is even more relevant today, as consumers are more focused than ever before on proactively supporting their health and wellness through efficacious products from trusted brands.As an industry leader, Pharmavite is dedicated to exploring the future of VMS by combining innovation and science to meet consumers’ evolving needs, working with partners to discover new phytonutrients, identifying new delivery formats, and focusing on women’s health.Based in California, Pharmavite is a subsidiary of Otsuka Pharmaceutical Co., Ltd.

Founded in 1971

Los Angeles, California, USA

1.4K employees (104 in marketing)

www.pharmavite.com

Traffic Signals

Monthly Visitors

48.5K

Monthly Google Ads Budget

$43

Traffic Source Mix

38.1%

Direct

45.5%

Referral

7.2%

Social

7.2%

Paid

1.6%

Headcount Trend

Current headcount: ~1.4K

Marketing Team

Marketing Team Size

87 (6% of company)

Median Career Experience

15 years

Median Tenure

4.9 years

Marketing Roles Posted (Last 30 Days)

People

Marketing Leadership

Carrie Schaefer

Vice President, Marketing & Commercial

At the company for 2 years

Alan McNamara

Senior Vice President, Communications & Public Relations

At the company for 7 years 4 months

Alicia Beerman, MBA

Senior Vice President, Marketing and Consumer Experience

At the company for 6 years 4 months

Tommaso Visentini

Vice President, Head of Analytics, Insights and Brand Activation

At the company for 4 years 10 months

Recent News

Uqora broadens Walgreens launch of urinary health solutions with latest supplement

Nov 12, 2025 • NutraIngredients.com

Uqora broadens launch of urinary health solutions with latest supplement

Nov 12, 2025 • NutraIngredients.com

North America Gummy Supplements Industry l Market Trends, Growth & Top Companies Revealed

Aug 13, 2025 • EIN Presswire

Responsibilities

Own end-to-end marketing performance measurement across paid media, Amazon, and retail channels
Lead and establish best practices for marketing measurement including MMM, MTA, and incrementality testing
Develop and maintain dashboards and reporting that track KPIs such as ROAS, CAC, LTV, incrementality, and funnel performance
Partner closely with the Growth team to evaluate campaign effectiveness and optimize marketing budgets
Analyze customer acquisition trends by channel, cohort, and product to inform growth strategy
Provide clear recommendations and insights to senior stakeholders and leadership
Ensure data quality, consistency, and best practices across marketing analytics methodologies

Requirements

5-8+ years of experience in marketing analytics, growth analytics, or a related role
Strong background in analyzing paid media performance across platforms such as Meta, Google, Amazon, and TV media
Proficiency with analytics and data tools including SQL, Python or R, and BI platforms
Expertise in MMM, attribution, and performance measurement frameworks
Strong communication skills and ability to manage cross-functional relationships
Bachelor's degree in a quantitative field or equivalent relevant experience

Preferred

Experience working in DTC, omnichannel, or a digitally native brand preferred

Benefits

Total Rewards package that's as comprehensive as the vitamins and supplements we deliver to consumers. With competitive compensation programs and standout benefits, we provide employees with optimal health and well-being -- as well as peace of mind. These rewards -- plus our new recognition program -- ensure employees feel supported both at work and home.
Medical, dental and vision benefits, 401K match, and other wellness benefits