Drive multi-channel marketing leadership for Marcus Theatres, shaping brand strategy and cross-functional initiatives to grow revenue and audience engagement.

Primary ownership: Own and execute a comprehensive, circuit-wide marketing strategy aligned with corporate goals.
Must-have: 10+ years of progressive marketing leadership and multi-segment strategy experience.
Standout: Cross-functional leadership and large-budget management that delivers ROI.

Job Description

Responsibilities

Develop and execute a comprehensive, circuit-wide marketing strategy aligned with Marcus Theatres’ overarching business objectives and strategic goals.
Lead brand positioning and reputation management through sophisticated, data-driven marketing initiatives that drive measurable revenue impact.
Provide strategic direction and mentorship to the marketing department, optimizing resources to achieve divisional and corporate priorities.
Champion innovation by integrating traditional, digital, and experiential marketing to elevate customer engagement and loyalty.
Leverage deep industry insight and consumer analytics to inform marketing decisions, identify emerging trends, and anticipate audience behaviors.
Build, leverage, and sustain strategic partnerships with studios, media, and key business collaborators to amplify brand visibility and expand market reach.
Collaborate cross-functionally with Operations, Sales, and Executive Leadership to align marketing initiatives with organizational performance goals.
Drive brand consistency and relevance through compelling campaigns, clear value propositions, and differentiated storytelling.
Monitor performance metrics and ROI across campaigns and loyalty programs, using data to refine strategies and enhance marketing agility.
Represent Marcus Theatres as a thoughtful leader at industry events, cultivating insights and relationships that inform long-term brand and business strategy.

Requirements

10+ years of progressive marketing leadership experience driving multi-segment strategies, market expansion, and brand growth through insight-driven decision making.
8+ years in senior marketing roles leading multifunctional teams, partnering with C-suite executives, and shaping company-wide marketing strategy across diverse business units.
Proven success managing large-scale budgets with measurable ROI, optimizing spend to balance short-term performance and long-term brand equity.
Strategic, collaborative leader who thrives in fast-paced, complex environments, adept at managing competing priorities with focus and agility.
Decisive and adaptive problem-solver skilled at realigning teams and priorities in response to shifting business needs or market dynamics.
Deep expertise in multi-channel marketing, including traditional, digital, social, and experiential campaigns that drive customer engagement and revenue growth.
Demonstrated excellence in brand strategy, media planning, creative direction, and customer lifecycle management, from acquisition to retention.
Advanced understanding of digital transformation and data-driven marketing, leveraging analytics to inform strategy and measure impact.
Executive presence with the ability to influence and collaborate across all levels of the organization and build trusted relationships with senior leadership.
Bachelor’s degree in Business, Marketing, or Communications required; Master’s degree in Marketing or related field preferred.

Marcus Theatres

Marcus Theatres provides a memorable out-of-home experience at the finest theatres in America, featuring the best motion picture presentation and personal, fast friendly service, all at the best entertainment value.Marcus Theatres’ facilities are leaders in their markets, offering the latest amenities and technology in stadium seating, digital sound, innovative food and beverage concepts and 72-feet-wide UltraScreens®. The company serves moviegoers in major Midwest markets including Milwaukee and Madison, Wisconsin; the Twin Cities; greater Chicago; Omaha and Lincoln, Nebraska; Fargo, North Dakota; Iowa City, Iowa and Columbus, Ohio.

Founded in 1935

Milwaukee, Wisconsin, USA

2K employees (40 in marketing)

marcustheatres.com

Traffic Signals

Monthly Visitors

2.8M

Traffic Source Mix

57.6%

Direct

37.5%

Referral

Social

0.6%

Paid

0.2%

Headcount Trend

Current headcount: ~2K

Marketing Team

Marketing Team Size

29 (1% of company)

Median Career Experience

14 years

Median Tenure

8.4 years

Marketing Roles Posted (Last 30 Days)

People

HR / Recruitment

Jill Schilcher

Executive Assistant To Vice President Human Resources, Vice President Marketing, and COO

At the company for 8 years 7 months

Marketing Leadership

Ken Thewes

Senior Vice President of Marketing

At the company for 2 years 11 months

Jill Schilcher

Executive Assistant To Vice President Human Resources, Vice President Marketing, and COO

At the company for 8 years 7 months

Pamela Henson

Director of Marketing

At the company for 3 years 3 months

Bret Hoffmann

Senior Director of Marketing

At the company for 19 years

Responsibilities

Develop and execute a comprehensive, circuit-wide marketing strategy aligned with Marcus Theatres’ overarching business objectives and strategic goals.
Lead brand positioning and reputation management through sophisticated, data-driven marketing initiatives that drive measurable revenue impact.
Provide strategic direction and mentorship to the marketing department, optimizing resources to achieve divisional and corporate priorities.
Champion innovation by integrating traditional, digital, and experiential marketing to elevate customer engagement and loyalty.
Leverage deep industry insight and consumer analytics to inform marketing decisions, identify emerging trends, and anticipate audience behaviors.
Build, leverage, and sustain strategic partnerships with studios, media, and key business collaborators to amplify brand visibility and expand market reach.
Collaborate cross-functionally with Operations, Sales, and Executive Leadership to align marketing initiatives with organizational performance goals.
Drive brand consistency and relevance through compelling campaigns, clear value propositions, and differentiated storytelling.
Monitor performance metrics and ROI across campaigns and loyalty programs, using data to refine strategies and enhance marketing agility.
Represent Marcus Theatres as a thoughtful leader at industry events, cultivating insights and relationships that inform long-term brand and business strategy.

Requirements

10+ years of progressive marketing leadership experience driving multi-segment strategies, market expansion, and brand growth through insight-driven decision making.
8+ years in senior marketing roles leading multifunctional teams, partnering with C-suite executives, and shaping company-wide marketing strategy across diverse business units.
Proven success managing large-scale budgets with measurable ROI, optimizing spend to balance short-term performance and long-term brand equity.
Strategic, collaborative leader who thrives in fast-paced, complex environments, adept at managing competing priorities with focus and agility.
Decisive and adaptive problem-solver skilled at realigning teams and priorities in response to shifting business needs or market dynamics.
Deep expertise in multi-channel marketing, including traditional, digital, social, and experiential campaigns that drive customer engagement and revenue growth.
Demonstrated excellence in brand strategy, media planning, creative direction, and customer lifecycle management, from acquisition to retention.
Advanced understanding of digital transformation and data-driven marketing, leveraging analytics to inform strategy and measure impact.
Executive presence with the ability to influence and collaborate across all levels of the organization and build trusted relationships with senior leadership.
Bachelor’s degree in Business, Marketing, or Communications required; Master’s degree in Marketing or related field preferred.