Responsibilities

• Develop and execute comprehensive brand strategies that support organizational goals and market positioning
• Maintain a consistent and compelling brand identity across all communication channels
• Conduct competitive and industry analysis to inform market trends and brand positioning
• Oversee execution of all marketing campaigns including consumer advertising, digital marketing, public relations, and events
• Lead creation of marketing materials, content, presentations, and digital assets
• Partner with internal stakeholders including business development, sales, and clinical teams to support outreach and engagement
• Recruit, train, and mentor a top-performing marketing team; set objectives, track performance, and provide developmental feedback
• Manage day-to-day operations of the marketing function and ensure alignment with company-wide initiatives
• Foster collaboration and a culture of innovation within the marketing and communications department
• Lead media relations, corporate communications, and crisis management initiatives

Requirements

• Bachelor’s degree in marketing, communications, public relations, business, or a related field required
• 15+ years of progressive marketing leadership experience, including at least 5 years managing a team
• Proven success leading marketing in a healthcare or related services environment
• In-depth knowledge of marketing trends, digital marketing, brand strategy, and public relations
• Strong organizational and leadership skills with the ability to inspire and manage large teams
• Familiarity with healthcare regulations and compliance in a marketing context
• Exceptional communication skills—verbal, written, and visual—with executive presence
• Experience working with CRM platforms, marketing automation tools, and analytics dashboards
• Ability to manage complex projects and shifting priorities across multiple teams and stakeholders
• Experience managing creative and media agencies and negotiating marketing contracts

Nice-to-Have

• Experience in hospice, home health, palliative care, or related healthcare industries is strongly preferred
• Strong executive presence
• Experience building high-performing marketing teams in a fast-paced, growth-oriented environment
• Proven ability to recruit, train, and mentor marketing teams at scale

Benefits

• Competitive Pay
• 401(k) with Company Match
• Career Advancement Opportunities
• National & Local Recognition Programs
• Teammate Assistance Fund
• Medical, Dental, Vision Insurance
• Mileage Reimbursement or Fleet Vehicle Program
• Generous Paid Time Off + 7 Paid Holidays
• Wellness Programs (Telemedicine, Diabetes Management, Joint & Spine Concierge Care)
• Education Support & Tuition Assistance (ASN to BSN, BSN to MSN)