4 months ago
Director of Enrollment Management, Marketing, and Communications - St. James - Arlington Heights - Vic. I
Archdiocese of Chicago
Houston, TX (On-site)Full time$50K/yr – $60K/yr
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Director of Enrollment Management, Marketing, and Communications - St. James - Arlington Heights - Vic. I
Houston, TX (On-site)
$50K/yr – $60K/yrDirector/ExecutiveFull time
Posted 4 months ago
Job Summary
Drive enrollment management and communications for a Catholic school, aligning marketing, events and parent activation with enrollment goals.
- Own the enrollment plan, budget and multi-channel outreach.
- Must-have: Degree in marketing or related field and strong organizational skills.
- Standout: Catholic school context and broad marketing/event scope.
Job Description
Responsibilities
- Develop, implement and manage all aspects of the enrollment management plan. This comprehensive and data-driven plan will be developed in collaboration with the principal and other members of the enrollment management team to establish enrollment goals and shall include: marketing budget, new enrollment, retention, parent activation, and communication & branding.
- Establish and manage the annual marketing budget to ensure new enrollment, retention and parent activation tactics can be carried out effectively to meet enrollment goals.
- Manage all aspects of nurturing prospects and securing new enrollments, including: community and parish outreach, online presence, email communications, enrollment events, private tours, paperwork processing, and onboarding of new students.
- Manage all aspects of the student retention process, including; re-enrollment process, parent satisfaction surveys, customer service focus of school staff, keeping parents informed, new family integration, and Catholic Schools Week activities.
- Lead an engaging parent activation program, including: inspiring current and potential new parent ambassadors to generate positive word-of-mouth testimony in the community, build awareness of the new family referral bonus program, and generate ongoing & strong online reviews.
- Ensure consistent messaging in communications and adherence to the school’s branding guidelines, including: website, marketing materials/advertising, social media, school newsletters, and school signage.
- COMMUNICATIONS: Smore Newsletter Builder; Weekly current family newsletter; Weekly staff newsletter; Email communications to current families; Prospective and new family onboarding emails and newsletters.
- EVENTS : Open House, Baby Bulldogs Program, Meet Santa Event, Memorial Day Parade, Village of AH Sounds of Summer, AH Frontier Days, Giving Tuesday, New Family Onboarding; Establish and work within budget; Act as the main point of contact; Plan, manage and implement events and man booth when applicable; Coordinate with volunteers; Promote with graphics through: Social media channels; Parish bulletin; Weekly newsletter; Print media/distribution; Creation/distribution of outdoor banners and yard signs; Community Outreach; Provide branded giveaways.
- SOCIAL MEDIA: Sprout Social: social media management tool; Manage all social media channels: Facebook; Instagram; Twitter; Run paid ads as needed; Keep current with social media trends; Review SJS performance trends and adjust as needed.
- WEBSITE: WordPress Content Management System; Maintain and update website: Content; Graphics; Events; Current Families Portal; Create, maintain and export forms for registrations.
- GRAPHICS: Follow brand guidelines to ensure a consistent and professional representation of our school in all communications and materials; Creation of all graphics including but not limited to: Logos; Print media; Digital media; Presentations; Use of Adobe Creative Cloud: Photoshop; Illustrator; InDesign; Lightroom; Collaborations with Canva.
- PHOTOGRAPHY/VIDEO: Usage of the school Sony DSLR Mirrorless camera with additional lenses; Capture engaging and school appropriate images to use in all marketing aspects; Photography/video of school happenings: First/last days of school; Graduation; Athletics; Broadway Bulldogs; Clubs; Classroom projects; School masses; Adhere to the photography guidelines and permissions; Contribute to and maintain online photo gallery for parental download.
- COMMUNITY OUTREACH RELATIONSHIPS: Village of Arlington Heights; Local Park Districts (Arlington Heights, Palatine, River Trails, Prospect Heights); Saint Viator High School
Requirements
- Bachelor’s degree in marketing or related specialization, or equivalent professional experience
- Excellent organizational skills and attention to details
- Demonstrated ability to be self-directed and self-motivated
- Strong relationship management and interpersonal skills
- Superb verbal and written communication skills
- Ability to work effectively with volunteer leaders and colleagues
- Ability to manage new initiatives and bring ideas to the school’s leadership team
- The ability to update websites is preferred
- Experience in a school setting is preferred
- Practicing Catholic is preferred
Preferred
- Familiarity with social media platforms/analytics, Canva, Microsoft Office, G-Suite, and ability to update websites is preferred
- Experience in a school setting is preferred
- Practicing Catholic is preferred
Benefits
- The Archdiocese of Chicago offers a comprehensive total rewards package to include competitive compensation and benefit programs.
Archdiocese of Chicago
The Archdiocese of Chicago, the third largest archdiocese of the Roman Catholic Church in the United States, serves more than 2.2 million Catholics in 221 parishes. Pastored by Cardinal Blase J. Cupich, the ninth Archbishop of Chicago since 2014, the archdiocese has more than 15,000 employees in its systems and ministries.The Archdiocese of Chicago offers excellent Catholic school education through one of the largest U.S. private school systems – the Archdiocese of Chicago Catholic Schools. Our school system leads the nation in receiving the most Blue Ribbon Awards of Excellence in Education. Among the archdiocesan organizations is Catholic Charities, the region's largest nonprofit social service agency assisting 1 million people in need in Cook and Lake Counties every year.Over the decades, our local church has introduced groundbreaking efforts such as Pastoral Migratoria, a parish-based, immigrant-to-immigrant ministry that is expanding nationally. The program aims to empower immigrants in participating in their communities through service, leadership formation and action, while promoting justice.As part of Pope Francis’ vision of the mission of the Church, Cardinal Cupich launched a violence prevention initiative to increase the capacity and reach of current programs that address the root causes of violence in Chicago and to identify and actively seek collaboration with like-purposed organizations.The Archdiocese of Chicago offers a variety of career opportunities that support the mission of the Catholic Church: To know Jesus Christ and to make Jesus Christ known, with a particular focus on Renew My Church, an initiative devoted to making new disciples, building up communities and inspiring witness to Christ’s presence in the world.Join us to make a difference in our archdiocese and beyond. Visit our employment page: https://www.archchicago.org/about-us/careers
Salaries
Posted range
$50K/yr – $60K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
51 (3% of company)
Median Career Experience
17 years
Median Tenure
15.2 years
Traffic Signals
Monthly Visitors
88.1K
Traffic Source Mix
Search
52.5%
Direct
40.9%
Referral
4.9%
Social
1.4%
Paid
0.2%
Headcount Trend
Current headcount: ~1.7K