3 weeks ago
Sr Email Marketing Manager
AAA
Costa Mesa, CA (On-site)Other$121K/yr – $161K/yr
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Sr Email Marketing Manager
Costa Mesa, CA (On-site)
$121K/yr – $161K/yrSenior Level7+ years expOther
Posted 3 weeks ago
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Job Summary
Own the end to end email program with a strong technical bench in SFMC including AMPscript, SQL, dynamic content and data extensions, while also driving multi journey campaigns and QA with a growing team.
- Technical ownership: email build to deployment, segmentation logic, and rendering across clients.
- Team and process: lead 5+ email marketers, manage projects, quality control, and cross channel personalization via the CDP.
- Platform governance: administer SFMC, data extensions, APIs, data processes, and ensure brand consistency and reporting to business lines.
Job Description
Responsibilities
- Own the technical architecture of email marketing campaigns, including AMPscript, SQL query activities, dynamic content, and data extension design that support business objectives. Drive and achieve business goals including revenue and loyalty metrics through the email marketing channel.
- Manage the execution and operational workflow for the email marketing strategy. Manage daily operations of the email marketing channel – marketing calendar, promotional planning, creative design, execution and deployment of email campaigns. Support email strategy with relevant content, segmentation, multi-channel, multi-journey communication and personalization using a customer data platform.
- Lead and scale a team of 5+ email marketing professionals who design, code (HTML/CSS, AMPscript, SSJS), develop, and deploy email ad hoc and automated campaigns via the Salesforce Marketing Cloud platform.
- Manage all Project Tracker tasks, updates, assignments and campaign information.
- Lead / monitor quality control efforts on all email campaigns.
- Manage brand and email identity standards.
- Assist with cloud data process creation and execution. Manage Salesforce Administration (e.g. setup, user management, support case management).
- Oversee email campaign reporting to business lines.
- Review the competitive landscape and implement best practices for email marketing.
- Maintain a solid understanding of breadth of member products, services, and benefits.
Requirements
- 7-9 years Email marketing including hands-on experience coding in Salesforce Marketing Cloud (AMPscript, SSJS, SQL) Required
- 3-5 years Supervisory experience managing a team of 5 or more high-performing direct reports Required
- Hands-on experience writing SQL queries and AMPscript to build segmentation, personalization, and dynamic content Required
- Working knowledge of HTML/CSS for responsive email coding and troubleshooting rendering issues across email clients.
- Experience with API integrations, webhooks, and data extensions within Salesforce Marketing Cloud.
- Clear understanding of UI/UX design and the basic principles of usability.
- Extensive knowledge of the Salesforce Marketing Cloud platform.
- Knowledge of project management tools (e.g., Monday.com, Jira)
- Knowledge of digital content, best practices, and emerging trends.
- Excellent communication and interpersonal skills for working in a collaborative environment.
- Strong organizational skills.
- Keen attention to detail.
- Excellent time management and capability to manage multiple projects simultaneously.
- Flexibility to make changes and quickly adapt to changing business needs.
- Willingness to innovate and challenge the status-quo.
Preferred
- Bachelors Business Administration/Management Preferred
- Bachelors Marketing Preferred
- Bachelors Business Communications Preferred
- Experience with Insurance/Travel/Discount/Automotive/Membership products and operations highly desired.
- Working knowledge of HTML/CSS for responsive email coding and troubleshooting rendering issues across email clients.
- Experience with API integrations, webhooks, and data extensions within Salesforce Marketing Cloud.
- Clear understanding of UI/UX design and the basic principles of usability.
- Extensive knowledge of the Salesforce Marketing Cloud platform.
- Knowledge of project management tools (e.g., Monday.com, Jira)
- Knowledge of digital content, best practices, and emerging trends.
- Excellent communication and interpersonal skills for working in a collaborative environment.
- Strong organizational skills.
- Keen attention to detail.
- Excellent time management and capability to manage multiple projects simultaneously.
- Flexibility to make changes and quickly adapt to changing business needs.
- Willingness to innovate and challenge the status-quo.
Benefits
- Remarkable benefits: • Health coverage for medical, dental, vision • 401(K) saving plans with company match AND Pension • Tuition assistance • Floating holidays and PTO for community volunteer programs • Paid parental leave • Wellness programs • Employee discounts (membership, insurance, travel, entertainment, services and more!)
AAA
Proud to serve our 64+ million members, help travelers see the world and drive real change to improve road safety. Disclaimer: http://bit.ly/1xDRY2k
Traffic Signals
Monthly Visitors
16.3M
Monthly Google Ads Budget
$18.9M
Traffic Source Mix
Search
39.2%
Direct
53.3%
Referral
5.7%
Social
0.4%
Paid
1.2%
Headcount Trend
Current headcount: ~15.9K
Marketing Team
Marketing Team Size
212 (1% of company)
Marketing Roles Posted (Last 30 Days)
3