Supervise and mentor a high-performing team of marketing analysts and personalization specialists; Define the roadmap and strategy for the personalization program; Manage project workflows, resource allocation, and timelines to ensure campaigns are launched error-free and on schedule; Foster a culture of test and learn; Lead the platform operations for Adobe Real-Time CDP and Adobe Target, including audience orchestration, segmentation, and activation across web, email, and paid media; Oversee A/B and multivariate testing; Design automated triggers and personalized experiences from awareness to conversion; Drive acquisition and conversion strategies to convert non-members into members; Utilize predictive modeling and behavioral data for cross-sell and up-sell across multiple products; Identify underperforming funnels and implement data-driven optimizations to increase revenue per visitor; Leverage Adobe Analytics to uncover deep user insights and translate data into actionable narratives; Ensure data integrity across platforms and validate data feeds and event tagging with IT

Bachelor’s Degree in Marketing, Data Science, Business, or related field (Master’s preferred)
7+ years of experience in digital marketing, marketing operations, or data analytics
2+ years of experience leading or supervising a team, with a proven track record of mentoring staff and managing complex projects
Deep expertise in the Adobe Experience Cloud stack: Adobe Real-Time CDP (RT-CDP): Experience building schemas, segments, and destinations
Adobe Target: Experience running A/B tests, XT (Experience Targeting), and using Automated Personalization (AP) / Auto-Target
Adobe Analytics: Proficient in Analysis Workspace, segmentation, and calculated metrics
Strong understanding of digital data layers, tagging, and identity management
Proven success in driving sales lift and conversion rate optimization (CRO) in a multi-product environment (e.g., Insurance, Retail, Travel, or Subscription Services)
Strong communication skills: Ability to translate technical constraints into business opportunities for stakeholders

Health coverage for medical, dental, vision
401(K) saving plans with company match AND Pension
Tuition assistance
Floating holidays and PTO for community volunteer programs
Paid parental leave
Wellness programs
Employee discounts (membership, insurance, travel, entertainment, services and more!)