Responsibilities

• Analyze and synthesize data from social listening platforms, audience insight tools, brand trackers, cultural research, and internal business data to uncover consumer insights and human truths
• Partner closely with strategy, creative, and channel teams to embed insights into brand strategy, campaign development, content ideation, and channel planning
• Oversee reporting and insights across paid campaigns and organic social channels, translating performance data into actionable learnings and recommendations
• Monitor and interpret cultural, social, and behavioral trends to understand what is happening in culture and how the brand can strategically engage
• Identify business and brand opportunities rooted in consumer needs, emerging behaviors, and cultural moments
• Translate complex data into clear, compelling narratives and strategic recommendations for leadership and cross-functional teams
• Collaborate with marketing, brand, social, media, and business teams to inform brand strategy, campaigns, innovation, and long-term planning
• Develop frameworks and methodologies for integrating cultural intelligence with business and performance data
• Serve as a thought leader on consumer insights, culture, and data-driven decision-making across the organization
• Lead, mentor, and oversee the work of a team of insights analysts, providing direction, feedback, and development to ensure high-quality and consistent output

Requirements

• 10+ years of experience in strategic insights, analytics, marketing intelligence, or consumer insights, with experience working on large, culturally relevant consumer brands
• Proven ability to translate quantitative and qualitative data into actionable, forward-looking insights that inform brand, creative, and business decisions
• Expertise in identifying brand, audience, business, and cultural opportunities through data synthesis and trend analysis, moving beyond reporting to predictive and opportunity-driven insight
• Deep understanding of social platforms and internet culture, including content performance, creator ecosystems, platform trends, and real-time cultural engagement
• Strong experience applying social listening, cultural intelligence, and audience insights to inform brand strategy, creative ideation, and channel execution
• Proven leadership experience overseeing and mentoring team members while setting standards, prioritizing insight needs, and ensuring rigor and consistency across outputs
• Extensive experience overseeing campaign and organic social reporting, developing measurement frameworks across brand health, social, and campaign performance, and applying marketing effectiveness principles
• Hands-on expertise with social listening, platform analytics, audience insight, and brand tracking tools used to monitor culture, understand audiences, evaluate performance, and track brand impact
• Strong storytelling, presentation, and cross-functional collaboration skills, with the ability to influence senior stakeholders and partner closely with strategy, creative, media, social, and channel teams
• Ability to navigate ambiguity, balance speed with analytical depth, and guide teams through complex, fast-moving environments

Benefits

• We offer a competitive benefits package
• click WPP Benefits for more details.